Digital Marketing Manager

5 days ago

Bengaluru, Karnataka, India Freshluxe Full time ₹ 8,00,000 - ₹ 12,00,000 per year

FreshLuxe is seeking a performance-driven Digital Marketing Manager to lead paid marketing efforts across Meta (Facebook/Instagram), Google Ads, and UPI-based ad platforms like GPay and PhonePe. This is a key role that will drive traffic, conversions, and growth for our D2C beauty brand.

Roles & Responsibilities:

  • Plan, execute, and optimize ad campaigns across Meta, Google, GPay, and PhonePe platforms.
  • Drive traffic and conversions for the FreshLuxe website and marketplaces.
  • Monitor ad performance, ROAS, CAC, and CPAs across platforms.
  • Identify audience segments and retargeting strategies for maximum ROI.
  • Collaborate with the content and graphics team to create high-performing creatives.
  • Work with influencer marketing and performance partners to align messaging.
  • A/B test campaigns and optimize based on data.
  • Provide weekly and monthly performance reports to leadership.

Key Requirements:

  • Proven experience managing campaigns on Meta and Google Ads (Search, Shopping, YouTube).
  • Experience with UPI platform ads (GPay, PhonePe) is a strong plus.
  • Solid understanding of performance metrics like ROAS, CTR, CAC, CPA, etc.
  • Hands-on with tools like Google Analytics, Meta Business Manager, and AdWords.
  • Experience in D2C brands or e-commerce is preferred.
  • Strong analytical, communication, and execution skills.

Why Join FreshLuxe?

  • Work in a fast-growing startup disrupting the personal care space.
  • High ownership, fast decision-making, and direct impact.
  • Great team culture with a focus on innovation and brand building.

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