Digital Marketing Manager

14 hours ago

Bengaluru, Karnataka, India Alphaabets Digital Labs Full time ₹ 4,00,000 - ₹ 5,00,000 per year

About the company -

Alphaabets is a Digital Twin Consulting & Implementation company delivering deep tech engineering solutions focused on 3D Design , Multi physics simulation, Digital Manufacturing & AR/VR.

  • Transport & Mobility – across Automotive (Traditional Auto, EV) , Aerospace & Shipbuilding
  • Education - Industry 4. 0 Learning & Startup – for Core Engineering Disciplines – Aerospace, Mechanical, Automotive and Civil & Structural.
  • Infrastructure & Cities – Urban planning, Integrated Design & Construction Planning , BIM 4D/5D

Designation:
Digital
Marketing Manager

Key Responsibilities

Social Media Strategy & Management:

  • Develop and execute social media strategies to enhance brand visibility and engagement.
  • Manage and monitor content across platforms (Instagram, Facebook, Twitter, LinkedIn, etc.)
  • Use AI-based tools (e.g., Jasper, ChatGPT, ) for content creation and optimization.
  • Foster audience engagement by responding to comments, messages, and creating interactive posts.
  • Student reach-out in campus and other media

Content Creation & AI Integration:

  • Create visually appealing and engaging content using AI-powered design tools like 
    Canva Pro
    , 
    Designify
    , or similar platforms.
  • Stay updated with social media trends and use AI to predict and capitalize on emerging opportunities.

Digital Advertising Campaigns/ Offline Events:

  • Use AI analytics tools to identify audience behavior and optimize performance.
  • Ensure campaigns are data-driven and focused on maximizing ROI.
  • Could manage and execute offline and online events for the Company

AI-Driven Email Marketing:

  • Develop email marketing campaigns with personalization and segmentation using AI tools like 
    HubSpot
     or 
    Mailchimp with AI features
    .
  • Monitor and analyze campaign performance to refine strategies.

Research & Analytics:

  • Leverage AI tools like 
    Brandwatch
     or 
    Sprout Social
     for social listening and market analysis.
  • Provide actionable insights based on trends, competitor analysis, and performance metrics.

Qualifications

  • MBA from tire II institutions
  • Proven experience (1-2 years) in social media and digital marketing.
  • Proficiency in social media management tools
  • Experience with AI-based tools for content creation, photo, video and graphic creation
  • Excellent analytical, organizational, and communication skills.
  • A creative mindset and strong storytelling ability.

Location
: Bengaluru

Perks:

  • Team outing
  • Growth and sustainability
  • Provident fund
  • Medical Insurance
  • Paid time off

Pay
: 4-5LPA

  • Requirement:
    MBA (Required)

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