Performance Management Specialist
1 week ago
About Us:
WomanCart is a leading women-centric D2C platform redefining everyday wellness, beauty, and personal care shopping. With a focus on delivering quality, affordability, and seamless digital experiences, we cater to the modern Indian woman who values convenience and choice. As a fast-growing brand, we're committed to building a strong design-led foundation that connects emotionally and functionally with our users.
Working model:
Onsite
Location:
Model Town, New Delhi
Days:
Monday - Saturday
Timings:
10:00 am - 7:00 pm
Experience:
5+ years
Budget:
8.40 to 9.60 LPA (depending on experience)
Role Overview:
We're looking for a
Performance Marketing Specialist
to drive WomanCart's digital growth through impactful, data-led campaigns. This role demands strong expertise in both Google Ads and Meta Ads, hands-on e-commerce exposure, and proven success in handling large budgets. You'll play a pivotal role in scaling our reach, driving conversions, and maximizing ROI across digital channels.
Key Responsibilities
Campaign Management & Delivery
- Plan, execute, and optimize ad campaigns across Google and Meta platforms.
- Manage spends of ₹20 lakh+ while ensuring strong ROI.
- Monitor performance and adjust strategies for maximum efficiency.
Growth & Strategy
- Scale customer acquisition and retention through targeted campaigns.
- Experiment with creatives, formats, and audience strategies to unlock growth.
- Align campaigns with business priorities, seasonal pushes, and product launches.
Collaboration & Reporting
- Partner with design, product, and business teams for cohesive campaigns.
- Deliver performance reports with insights and improvement plans.
- Keep up with emerging trends, tools, and competitor strategies.
What We're Looking For
- Strong knowledge of Google Ads and Meta Ads.
- Prior e-commerce experience is mandatory.
- Preferred:
Candidates from Nykaa, Myntra, Flipkart, Blinkit, Zepto (or similar brands).
- Experience managing large-scale budgets (₹20 lakh+).
- Analytical thinker with a growth-driven mindset.
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