Performance Marketing Specialist

9 hours ago

Delhi, Delhi, India Fitspire - Health | Wellness Full time ₹ 8,00,000 - ₹ 12,00,000 per year

Job Title:
Performance Marketing Specialist

Location:
On-site, New Delhi

Job Summary

We are looking for a data-driven and result-oriented
Performance Marketing Specialist
to manage, optimize, and scale digital marketing campaigns across multiple platforms. The ideal candidate will have hands-on experience in paid media, analytical tools, and performance optimization — with a strong focus on delivering measurable ROI and driving customer acquisition for our D2C wellness brand.

Roles & Responsibilities

1. Campaign Strategy & Execution

  • Plan, execute, and optimize performance marketing campaigns across Google Ads, Meta Ads, and other digital platforms.
  • Develop audience segmentation and targeting strategies for better campaign efficiency.
  • Manage full-funnel campaigns — from awareness to conversion — ensuring strong ROAS.

2. Performance Analysis & Optimization

  • Monitor campaign performance and key metrics (CTR, CPC, CPA, ROAS, conversion rate, etc.).
  • Conduct A/B testing on creatives, ad copies, and landing pages to maximize results.
  • Analyze trends, identify growth opportunities, and implement continuous optimization strategies.

3. Budget & Reporting

  • Manage monthly ad budgets efficiently across channels.
  • Prepare weekly and monthly performance reports with insights and improvement plans.
  • Track competitor performance and industry benchmarks for better positioning.

4. Cross-Functional Collaboration

  • Work closely with the design, content, and e-commerce teams to align marketing efforts.
  • Collaborate with product and brand teams to ensure campaign relevance and accuracy.
  • Share data-driven insights to help guide creative and strategic decisions.

5. Platform Management & Innovation

  • Explore emerging ad platforms (YouTube, Amazon Ads, influencer collaborations, etc.).
  • Stay updated with algorithm changes, new tools, and ad tech innovations.
  • Suggest new growth channels and audience expansion opportunities.

Qualifications

  • Bachelor's degree in Marketing, Business, or related field (MBA preferred).
  • 5+ years of proven experience in performance marketing or digital advertising.
  • Hands-on experience with Google Ads, Meta Business Suite, and Analytics tools.
  • Strong analytical mindset and proficiency in Excel/Google Sheets for data reporting.
  • Knowledge of SEO, email automation, and remarketing strategies is a plus.
  • Experience working with D2C or e-commerce brands will be an added advantage.

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