Performance Marketing Specialist

9 hours ago

Delhi, Delhi, India The Wall Street School Pvt Ltd Full time ₹ 50,00,000 - ₹ 72,00,000 per year

About the Role

We are looking for a data-driven and creative Performance Marketing Specialist to plan, execute, and optimize our digital marketing campaigns across multiple channels. The role requires strong analytical skills, hands-on campaign management experience, and the ability to drive measurable growth through paid acquisition strategies.

Key Responsibilities

  • Develop, implement, and manage paid marketing campaigns across platforms (Google Ads, Meta, LinkedIn, etc.).
  • Optimize campaigns to achieve KPIs such as CAC, ROAS, CTR, and conversion rates.
  • Monitor campaign performance and generate detailed reports with actionable insights.
  • Collaborate with the design and content teams to create compelling ad creatives and copy.
  • Conduct A/B testing on creatives, audiences, and landing pages to maximize performance.
  • Manage budgets effectively and allocate spending to achieve optimal ROI.
  • Stay updated on industry trends, tools, and best practices in digital marketing.

Requirements

  • Bachelor's degree in Marketing, Business, or a related field.
  • Proven experience (X+ years) in performance marketing, digital advertising, or paid media management.
  • Hands-on experience with platforms such as Google Ads, Facebook Ads Manager, LinkedIn Ads, etc.
  • Strong analytical skills and proficiency in tools like Google Analytics, GA4, or other attribution platforms.
  • Ability to interpret data and make strategic campaign decisions.
  • Excellent communication, collaboration, and project management skills.

Preferred Skills

  • Experience in B2B / EdTech / Finance / E-commerce domains (customize as per your sector).
  • Familiarity with marketing automation and CRM tools (HubSpot, Salesforce, etc.).
  • Knowledge of SEO, email marketing, and remarketing strategies.

Job Type: Full-time

Pay: ₹50, ₹60,000.00 per month

Work Location: In person

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