Marketing Director

About Smart Wheels GPS : SmartWheels provides IoT-powered connectivity that enables real-time vehicle tracking and diagnostics, making it a reliable and comprehensive solution—especially suited for monitoring teen drivers or managing business fleets across large areas.

We are looking to add a senior resource to our team. A, Marketing Director with expertise in software product sales and marketing communications (MarCom). The ideal candidate will play a pivotal role in driving the growth and visibility of our software products developing and executing marketing strategies that align with sales objectives and enhance our brand presence. This role requires a strong understanding of both the software industry and effective communication tactics to engage with target audiences and drive demand.
Key Responsibilities include:

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Strategic Marketing Development:
Lead the development and implementation of marketing strategies to drive awareness, engagement, and sales of our software products.

o Work closely with the product and sales teams to align marketing efforts with product launches, feature updates, and business goals.

o Lead market research segmentation, targeting, and positioning efforts to execute campaigns.

o Work closely with chosen marketing agencies to achieve desired goals in digital marketing.

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Sales Enablement & Lead Generation:
Design and execute lead generation campaigns across digital and offline channels, nurturing leads through the sales funnel.

o Monitor and report on campaign performance, ensuring lead quality and volume meet sales objectives.

• Marketing Communications (MarCom):
Craft compelling product messaging highlights the key benefits and differentiators of the software, ensuring alignment with the overall brand voice

o Develop integrated marketing communications campaigns that include email marketing, content marketing, social media, and digital advertising.

o Ensure consistent messaging across all touchpoints, including websites, social channels, emails, and presentations.

• Planning and execution of product updates:
Lead the planning and execution of go-to-market strategies for the product updates, coordinating with cross-functional teams.

o Develop creative campaigns around product launches, including digital content, blog posts, social media promotions, and email outreach.

Content Creation & Strategy:
Oversee the development of high-quality content, including blog articles, e-books, video content, and customer success stories that educate and engage prospects. o Work closely with design teams to ensure content is visually compelling and aligned with the company's branding guidelines.

• Market Research & Customer Insights:
Conduct market research to identify trends, customer pain points, and competitor activities, adjusting marketing strategies accordingly.

o Use customer feedback and analytics to refine campaigns, improve targeting, and adapt messaging to changing market dynamics.

• Analytics & Reporting:
Analyze the performance of marketing campaigns and track KPIs to determine ROI and optimize marketing efforts.

o Provide regular performance reports to leadership and stakeholders, highlighting wins, challenges, and actionable recommendations for improvement.

• Cross-functional Collaboration:
Collaborate with internal teams (Sales, Product, Customer engagement) to align messaging, positioning, and campaign strategies.

o Work closely with the product team to understand the software's value proposition and incorporate it into marketing materials and communications.

• Lead Digital Marketing Projects for Customers:

Qualifications:
• Bachelor's degree is minimum with Computer Science or a related field with an MBA in Marketing, Business, Communications.

• 10+ years of experience in software product marketing, with a focus on product positioning and brand recognition.

• Proven track record in developing and executing successful software product marketing campaigns.

• Strong understanding of digital marketing channels, including Search Engine Optimization (SEO), Search Engine Management (SEM), email marketing, and content marketing.

• Excellent communication skills, with the ability to articulate clear, persuasive product messaging and content along with proficiency in English.

• Experience working with sales teams to create sales enablement materials and support lead generation efforts to manage the product marketing life cycle.

• Ability to work across teams and manage projects from concept to execution.