Marketing & Engagement Lead

2 days ago

Hyderabad, Telangana, India Edwisely Full time

At Edwisely, we're not building another LMS. LMS is for the 1990s. We are creating Intelligent Learning Infrastructure (ILI) an AI-powered transformation layer that changes how faculty teach and how students learn, chapter by chapter, class by class. We're a challenger brand redefining Higher Education. And now, we need someone bold enough to tell this story to the world.

The Role We're looking for a Marketing & Engagement Lead who can:

  • Think like a marketer, not just a digital marketer. (What to say, not just which tool to use.)
  • Create daily relevance. Posts, short-form videos, narratives that cut through the noise.
  • Engage with our audience. Build trust with faculty, colleges, and industry leaders.
  • Shape Edwiselys voice. Category-defining, contrarian, and unapologetically bold.

This is not an agency job. This is about owning the brand voice of a category creator.

What Youll Do:

  • Build and own a weekly content calendar across LinkedIn, Instagram, X, and YouTube Shorts.
  • Write engaging copy (with ChatGPT as your co-pilot, not your crutch).
  • Ideate and produce short-form videos (cutting founder talks, events, product demos).
  • Run faculty and college success stories that showcase real impact.
  • Spark and manage audience engagement (comments, DMs, reshares).
  • Track, learn, and adapt based on engagement metrics no vanity numbers.
  • Work directly with the founders to position Edwisely as Beyond LMS.

You'll Thrive If You...

  • Believe in storytelling more than tool-using.
  • Are bold, witty, and can write copy that provokes thought.
  • Can edit a 30-sec video reel as easily as draft a 300-word thought-leadership post.
  • Have a natural sense of what works online (not just what looks good).
  • Love fast-paced startups and aren't afraid to experiment.
  • Understand the difference between marketing strategy and digital execution.

Requirements

  • 1- 5 years in Marketing/Content/Social roles.
  • Strong portfolio of social media posts, blogs, or videos.
  • Hands-on with Canva/Figma and short-form video editing tools.
  • Comfort with AI tools (ChatGPT, Jasper, etc.) to speed execution.
  • Excellent written English; crisp, witty copywriting.

Why Join Us?

  • Be part of the AI transformation of Higher Ed in India & beyond.
  • Work directly with founders your work shapes the category.
  • No red tape. If its bold and impactful, well ship it.
  • Build a portfolio that screams: I built a category, not just a brand."

Apply if you're ready to make Edwisely the loudest voice in Higher Ed transformation.

Apply now by sending your resume and portfolio to

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