Analyst - Marketing Engagement - Hyderabad

Analyst– CRM-Marketing Engagement Team - Deloitte Support Services India Private Limited

A Marketo Analyst is responsible for managing, optimizing, and analyzing marketing automation campaigns using the Marketo platform. This role supports marketing and sales teams by ensuring effective campaign execution, data integrity, and actionable insights to drive business growth.

Work you'll do

As a part of the CRM-Marketo team, you will:

• Marketo Platform Fundamentals

o Working knowledge of the Marketo interface, including efficient navigation through key features and dashboards

o Executing end-to-end email campaign workflows, including creation, scheduling, and performance readiness.

o Building and maintaining simple Smart Lists through the application of logical filter conditions for targeted segmentation.

o Setting up and cloning basic programs and campaigns

o Creating and updating landing pages using templates (Basic HTML/CSS skills for editing email and landing page layouts)

o Designing and updating forms (Progressive filling, Hidden fields, field masking, etc.)

• o Detail-oriented, delivery, and rigorous testing of various campaign elements, including emails, landing pages, forms, and automated workflows

• o Implement and monitor asset expiration policies to ensure timely updating or removal of outdated marketing assets.

• Campaign Management:

• • Build, execute, and optimize email campaigns, ON24 campaigns, nurture programs, and landing pages within Marketo.
• Set up and oversee automated processes to handle routine tasks, ensuring that actions like sending emails, updating records, or transferring information happen automatically and efficiently
• Ensure campaigns are aligned with business goals and comply with best practices.

• Executing A/B testing on email campaigns to optimize content, subject lines, and send parameters.

• • Data Analysis & Reporting:
• o Utilize Marketo's built-in reporting tools to track and analyze key campaign performance metrics—including open rates, click-through rates, and conversions—as well as program outcomes such as email and link performance and overall campaign results.

• o Create and maintain Power Bi dashboards and share regular reports for stakeholders.
  o Analyze campaign data to generate actionable data data-driven insights and provide recommendations that enhance campaign effectiveness and drive continuous improvement.

• Salesforce CRM management

• • Familiarity with Salesforce CRM database and its integration with Marketo.
• Creation ofcontacts, leads, and campaigns using Salesforce Inspector Tool.

o Updating records (Contacts, leads, Campaign Members) within CRM database with accurate information

• • Creation of basic standard Salesforce reports for Campaign details and Contacts.
• Database Management:
• • Maintain data quality, hygiene, and compliance with privacy regulations (GDPR).
• Perform data cleansing activities in Marketo & Salesforce

E.g.: Data merging, Archiving & deduplication

• • Configure time-based triggers to detect and respond to inactive user behaviours within defined workflows.
• Manage data imports and list uploads within the Marketo database to create new Leads.

• Detect, troubleshoot, and escalate basic data sync issues between Marketo and CRM platforms.

• • Process Improvement:
• o Identify opportunities to streamline workflows and eliminate redundant processes, improving overall efficiency and productivity.
• o Document processes and best practices to help the team follow the optimal ways of working.
• o Maintain standardized naming conventions for campaigns, assets, and data fields to ensure consistency and facilitate efficient reporting.

Project management:

• o Strong understanding of Project management tools like ServiceNow,
• o Track and report on project status, risks, issues, and outcomes using ServiceNow dashboards and reports.
• o Configure and manage a dedicated mailbox for Campaign Support and monitor responses.

Work Location: Hyderabad

Shift Timings: 11 AM to 8 PM

The team

The USI BSO team at Hyderabad supports the Deloitte organization at the NSE level with a wide variety of capabilities, such as financial reporting, HR and financial transaction processing, administrative services and helpdesk support, marketing, and IT services.

Qualifications Required:

• Bachelor's degree in marketing, B. Tech/B.E., or related field.
• 2+ years of hands-on experience with any marketing automation platforms (Marketo, Eloqua, SFMC, etc.).
• Marketo Certified Professional or any other relevant Marketing Automation Platform (MAP) certification is required.
• Proficiency in data analysis and reporting tools (Excel - sorting, filtering, basic formulas, Vlookup, Marketo Analytics, etc.).
• Experience with any CRM platforms like Salesforce, Microsoft Dynamics, Zoho, or HubSpot.
• Excellent communication, problem-solving, and project management skills.
• Attention to detail and ability to manage multiple projects simultaneously.

Preferred:

• Experience with HTML/CSS for email and landing page customization.
• Knowledge of GDPR and other data privacy regulations.
• Knowledge of Photoshop.
• Basic knowledge of Power Bi (Basic DAX functions)
• Understanding of SQL or SOQL will be an added advantage.

How will you grow

At Deloitte, we have invested a great deal to create a rich environment in which our professionals can grow. We want all our people to develop in their own way, playing to their own strengths as they hone their leadership skills. And, as a part of our efforts, we provide our professionals with a variety of learning and networking opportunities—including exposure to leaders, sponsors, coaches, and challenging assignments—to help accelerate their careers along the way. No two people learn in exactly the same way. So, we provide a range of resources, including live classrooms, team-based learning, and eLearning. DU: The Leadership Center in India, our state-of-the-art, world-class learning Center in the Hyderabad offices, is an extension of the Deloitte University (DU) in Westlake, Texas, and represents a tangible symbol of our commitment to our people's growth and development. Explore DU: The Leadership Center in India.

Benefits

At Deloitte, we know that great people make a great organization. We value our people and offer employees a broad range of benefits. Learn more about what working at Deloitte can mean for you.

Deloitte's culture

Our positive and supportive culture encourages our people to do their best work every day. We celebrate individuals by recognizing their uniqueness and offering them the flexibility to make daily choices that can help them to be healthy, centered, confident, and aware. We offer well-being programs and are continuously looking for new ways to maintain a culture that is inclusive, invites authenticity, leverages our diversity, and where our people excel and lead healthy, happy lives. Learn more about Life at Deloitte.

Corporate citizenship

Deloitte is led by a purpose: to make an impact that matters. This purpose defines who we are and extends to relationships with our clients, our people, and our communities. We believe that business has the power to inspire and transform. We focus on education, giving, skill-based volunteerism, and leadership to help drive positive social impact in our communities. Learn more about Deloitte's impact on the world.

Our purpose

Deloitte's purpose is to make an impact that matters for our people, clients, and communities. At Deloitte, purpose is synonymous with how we work every day. It defines who we are. Our purpose comes through in our work with clients that enables impact and value in their organizations, as well as through our own investments, commitments, and actions across areas that help drive positive outcomes for our communities.

Our people and culture

Our inclusive culture empowers our people to be who they are, contribute their unique perspectives, and make a difference individually and collectively. It enables us to leverage different ideas and perspectives, and bring more creativity and innovation to help solve our clients' most complex challenges. This makes Deloitte one of the most rewarding places to work.

Professional development

At Deloitte, professionals have the opportunity to work with some of the best and discover what works best for them. Here, we prioritize professional growth, offering diverse learning and networking opportunities to help accelerate careers and enhance leadership skills. Our state-of-the-art DU: The Leadership Center in India, located in Hyderabad, represents a tangible symbol of our commitment to the holistic growth and development of our people. Explore DU: The Leadership Center in India.

Benefits to help you thrive

At Deloitte, we know that great people make a great organization. Our comprehensive rewards program helps us deliver a distinctly Deloitte experience that helps that empowers our professionals to thrive mentally, physically, and financially—and live their purpose. To support our professionals and their loved ones, we offer a broad range of benefits. Eligibility requirements may be based on role, tenure, type of employment and/ or other criteria. Learn more about what working at Deloitte can mean for you.

Recruiting tips

From developing a stand out resume to putting your best foot forward in the interview, we want you to feel prepared and confident as you explore opportunities at Deloitte. Check out recruiting tips from Deloitte recruiters.

Requisition code: 318723

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