Marketing Lead

2 weeks ago

Hyderabad, Telangana, India QYLIS Full time ₹ 12,00,000 - ₹ 30,00,000 per year

Role Overview

We are seeking a Marketing Leader to build, scale, and lead our global brand presence driving branding, lead generation, and demand growth for Qylis's AI and Cybersecurity platforms.

The role demands a mix of strategic thinking, creative storytelling, and analytical execution.

You will own marketing performance across channels and position Qylis as a trusted technology leader across India, ANZ, US, and EMEA markets.

Key Responsibilities

Branding & Positioning

  • Own the brand identity, positioning, and messaging for Qylis, EvalN, and S-365.
  • Develop thought leadership content, PR strategy, and executive visibility.
  • Build Qylis's presence across digital, print, and event ecosystems.
  • Collaborate with partners like Microsoft, eSentire, Nvidia, and CrowdStrike on co-marketing initiatives.

Demand Generation & Digital Marketing

  • Plan and execute integrated digital marketing campaigns across SEO, SEM, paid ads, email, and social channels.
  • Build inbound and outbound lead generation and account-based marketing (ABM) funnels.
  • Manage marketing automation using HubSpot, Salesforce, or Zoho.
  • Optimize CPL (Cost per Lead), CAC (Customer Acquisition Cost), and conversion metrics.
  • Implement data-driven performance marketing strategies.

Product & Partner Marketing

  • Translate AI and Cybersecurity offerings into differentiated value propositions.
  • Create impactful marketing collaterals, case studies, and whitepapers.
  • Develop go-to-market (GTM) campaigns and partner enablement materials.

Social Media, PR & Events

  • Manage Qylis's presence on LinkedIn, X (Twitter), and YouTube.
  • Drive PR, media outreach, analyst relations, and event participation.
  • Organize webinars, summits, and campaigns to generate leads and visibility.

Leadership & Analytics

  • Build and mentor a high-performing marketing team.
  • Define and track marketing KPIs, dashboards, and ROI metrics.
  • Collaborate with the Founders and cross-functional teams for alignment and strategy.

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