Digital Marketing Lead

2 weeks ago

Hyderabad, Telangana, India Gamut HR Solutions Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Company Overview

Gamut HR Solutions, headquartered in Hyderabad, specializes in connecting job seekers with the right opportunities, leveraging its small but dynamic team of 2-10 employees. With a focus on delivering tailored HR solutions, Gamut HR Solutions consistently helps candidates find their ideal career paths. For more information, visit Gamut HR Solutions.

Job Overview

We are seeking a Digital Marketing Lead for a full-time, mid-level position at our Hyderabad location. The ideal candidate will have 4-6 years of experience in digital marketing, with a strong focus on ecommerce. The role requires expertise in managing and executing marketing strategies that effectively promote our brand and services.

Qualifications and Skills

  • Proven experience in ecommerce marketing strategies with a minimum of 4 years in the digital marketing field.
  • Expertise in managing and optimizing Meta and Google Ads to drive traffic and increase conversions (Mandatory skill).
  • Proficiency in utilizing Shopify dashboards for performance tracking and analytics (Mandatory skill).
  • Solid understanding and experience with Google Analytics for monitoring and reporting on website traffic and marketing campaigns.
  • Creative skills in using Canva for designing marketing collateral and promotional content.
  • Experience with Klaviyo for email marketing and customer relationship management.
  • Familiarity with ChatGPT for content generation and customer interaction automation.
  • Effective use of Trello or Notion for project management and task organization.

Roles and Responsibilities

  • Develop and implement comprehensive digital marketing strategies for ecommerce platforms.
  • Manage paid advertising campaigns on Meta and Google, focusing on maximizing ROI.
  • Monitor and analyze performance data using Shopify dashboards to improve marketing efforts.
  • Create and curate engaging content for various digital channels, ensuring alignment with brand messaging.
  • Leverage email marketing tools like Klaviyo to nurture and engage customers effectively.
  • Utilize analytics tools to report on the effectiveness of marketing campaigns and suggest improvements.
  • Collaborate with cross-functional teams to synchronize marketing initiatives and share insights.
  • Keep up-to-date with industry trends to implement innovative marketing practices and technologies.

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