Digital Marketing Lead

2 days ago

Hyderabad, Telangana, India Gamut HR Solutions Full time ₹ 6,00,000 - ₹ 18,00,000 per year

Company Overview

Gamut HR Solutions is a Hyderabad-based firm dedicated to matching candidates with the right job opportunities. With an agile team of professionals, we focus on delivering effective recruitment solutions for a diverse set of clients. Learn more at our website.

Job Overview

We are seeking a Digital Marketing Lead for our Hyderabad office. This is a full-time, mid-level position requiring 4 to 6 years of relevant experience. The ideal candidate will manage our digital marketing initiatives, drive online campaign success, and ensure impactful brand presence across platforms.

Qualifications and Skills

  • Proficiency with Shopify, enabling seamless e-commerce marketing and integration for campaign strategies (Mandatory skill).
  • Expertise in Meta ads, crafting and optimizing campaigns across Facebook and Instagram for targeted audience reach (Mandatory skill).
  • Extensive experience overseeing and analyzing digital marketing campaigns, ensuring performance alignment with KPIs (Mandatory skill).
  • Demonstrated ability to create, manage, and optimize Google Ads campaigns for diverse products and services.
  • A strong background in planning, executing, and analyzing PPC campaigns to maximize ROI and traffic acquisition.
  • Comprehensive knowledge of SEO, including on-page and off-page optimization to enhance organic search visibility.
  • Skilled in utilizing analytics tools for ongoing monitoring, reporting, and data-driven improvement of campaigns.
  • Excellent communication skills with the capability to present actionable findings and recommendations to stakeholders.

Roles and Responsibilities

  • Lead the development, execution, and optimization of digital marketing campaigns across multiple channels.
  • Oversee Shopify store marketing activities, integrating digital strategies for seamless user experiences.
  • Manage and refine Meta ads campaigns, ensuring high performance and efficient ad spending.
  • Plan, implement, and monitor Google Ads and PPC campaigns aligned to business objectives and ROI goals.
  • Develop effective SEO strategies, conducting keyword research and monitoring search trends to increase organic reach.
  • Analyze campaign data to provide clear, actionable insights and regular reporting to leadership.
  • Collaborate with the creative and content teams to align messaging, promotions, and visual branding.
  • Stay up-to-date on digital marketing trends, tools, and best practices, applying new approaches for continuous improvement.

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