
Digital Marketing Analyst
1 day ago
Qualification:
MBA (Marketing/Analytics/Business Strategy preferred)
Experience:
3–6 years in Digital Marketing / Performance Marketing / Marketing Analytics
Job Overview
We are looking for a dynamic Business Analyst – Digital Marketing who can act as the strategic growth partner for our clients. The candidate will combine analytical skills with business acumen to scale client businesses through data-driven marketing insights, campaign optimisation, and cross-platform strategies.
Key Responsibilities
Campaign Analysis & Optimisation
- Study current and historical campaigns across Google Ads, Meta Ads, and Q-commerce platforms like Zepto, Blinkit, Instamart etc.
- Provide daily optimisation insights on spends, ROAS, CTR, CPC, CPA, ATC, Orders, and other KPIs.
- Benchmark campaign performance against industry standards.
Strategic Planning & Brand Understanding
- Understand the brand's objectives, target group, markets, and focus products / services.
- Map campaigns to consumer behaviour, seasonal trends, and regional preferences.
- Identify which products/services to prioritise based on infrastructure, stocks, performance, and inventory focus.
Marketing Funnel & Automation
- Design and track marketing automation funnels (awareness → consideration → conversion → loyalty).
- Recommend improvements for lead nurturing, retargeting, and upsell campaigns.
Cross-Channel Expansion
- Propose and plan media extensions into OTT platforms, news portals, and regional channels.
- Create media mix strategies balancing performance marketing with awareness-driven platforms.
Insights & Reporting
- Deliver daily, weekly, and monthly reports with actionable insights.
- Translate raw campaign data into business insights for scaling revenue.
- Highlight risks, opportunities, and recommend budget reallocations.
Required Skills
- Strong knowledge of Google Ads, Meta Ads, and Programmatic platforms.
- Understanding of Q-commerce advertising dashboards (Zepto, Blinkit, Big Basket, Instamart).
- Proficiency in Excel / Google Sheets / BI Tools (pivot tables, dashboards, ROAS analysis).
- Solid grasp of consumer behaviour analytics and seasonal demand planning.
- Knowledge of OTT, display, and affiliate marketing.
- Ability to work with creative teams to align insights with messaging.
Soft Skills
- Strong analytical and problem-solving skills.
- Ability to communicate insights clearly to clients and internal teams.
- Ownership mindset: treat client business growth as your own.
- Comfortable working in a fast-paced agency environment with daily optimisations.
What We Offer
- Exposure to multiple industries and fast-growing brands.
- Opportunity to drive end-to-end growth strategies.
- A performance-driven culture with room for innovation.
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