Performance Marketing Manager Lead – Digital Personal Loans

6 days ago

Mumbai, Maharashtra, India Apollo Finvest Full time ₹ 12,00,000 - ₹ 36,00,000 per year

We're Hiring: Performance Marketing Manager Lead – Digital Personal

Loans

Location: Mumbai

Experience: 2.5+ years in NBFC or Fintech (must have experience acquiring

customers for personal loans digitally)

Apollo Finvest is looking for a Performance Marketing Manager who's obsessed with

data, experiments non-stop, and loves using tech to solve real-world growth problems.

This role is not just about running ads — it's about building a data-driven customer

acquisition machine for our digital personal loan app. You'll work directly with our

Risk, Data Science, and Collections teams to understand the kind of borrowers we

want — and then figure out the most efficient way to acquire them, online or offline.

We're looking for someone who loves to test, learn, and improve — and who's excited

to use AI, automation, and new-age tools to stay ahead of the curve.

What You'll Do:

● Own all paid marketing efforts across Google, Meta (Facebook/Instagram),

YouTube, and offline channels

● Understand which borrower segments perform best (from a credit and collections

view), and design campaigns to reach them

● Run continuous A/B tests — creatives, audiences, copy, landing pages,

everything

● Use AI-powered platforms and automation tools to improve targeting, bidding,

and creative delivery

● Work closely with the Data Science team to refine acquisition models and drive

precision targeting

● Collaborate with the Risk and Collections teams to ensure you're acquiring

high-quality, repaying customers

● Optimize every part of the funnel — from install to disbursal to repayment

● Build dashboards with attribution tools like Appsflyer or Branch to track campaign

and cohort performance

● Explore innovative and non-traditional channels — including WhatsApp,

influencers, partnerships, and offline integrations

● Use creative automation tools to test and scale ad creatives rapidly

● Analyze performance across customer segments — not just for acquisition cost,

but also for repayment behavior and profitability

What You'll Need:

● 4+ years of experience in digital marketing for personal loans in a fintech or

NBFC

● Strong experience running campaigns on Google Ads, Meta

(Facebook/Instagram), Whatsapp, YouTube

● Experience working with credit or risk teams to build smarter targeting

strategies

● Familiarity with mobile app performance marketing and conversion funnels

● Ability to work hands-on with Appsflyer, Branch, Mixpanel, or similar analytics

tools

● Strong analytical mindset — you use data to drive every decision

Bonus if you have:

● Worked with AI/ML-based platforms for marketing (e.g. , Madgicx,

Segment, custom tools)

● Experience with creative automation tools to scale visual testing (e.g. Pencil,

Canva + automation stacks)

● Exposure to offline acquisition channels — like DSA networks, on-ground

campaigns, referral programs, or embedded finance

● Comfort running queries or pulling your own reports using tools like SQL, Google

Sheets, or basic data dashboards

What Success Looks Like:

● You're acquiring the right borrowers — not just the cheapest ones

● Your acquisition cost drops over time while borrower repayment quality improves

● You're testing, learning, and improving every week — with a clear experimental

mindset

● You don't just follow trends — you explore what works best for this product, this

audience, right now

Interested?

Drop us a message at

Let's build the most efficient, data-led growth engine for personal loans in India.

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