Performance Marketing Manager

1 week ago

Mumbai, Maharashtra, India INSOMNIACS DIGITAL PRIVATE LIMITED Full time ₹ 4,20,00,000 - ₹ 6,00,00,000 per year

Job Title: Performance Marketing

Location: Andheri MIDC, Mumbai

Department: Performance Marketing

Job Type: Full-Time

Job Summary:

We are looking for a data-driven, creative, and strategic Performance Marketing Manager to lead and optimize our digital marketing campaigns across multiple channels. You will be responsible for planning, executing, and analyzing performance marketing initiatives to drive user acquisition, engagement, and revenue growth.

Key Responsibilities:

  • Plan, create, implement, and optimize paid media campaigns on Meta and Google platforms, including Facebook Ads Manager, Instagram, Google Ads, YouTube, and other relevant platforms.
  • Develop comprehensive paid media strategies that align with business goals, target audience insights, and industry best practices.
  • Monitor and analyze campaign performance data using analytics tools, making data-driven adjustments to improve key metrics.
  • Collaborate with the creative team to develop impactful ad creative, including copy and visuals that resonate with the target audience and drive engagement.
  • Stay up-to-date with the latest trends, updates, and innovations in the Meta and Google advertising landscapes, adjusting strategies accordingly.
  • Manage advertising budgets, allocate resources effectively, and provide regular budget tracking and reporting to stakeholders.

Qualifications & Skills:

  • Proven 2-3 years of experience in managing paid media campaigns on Meta (formerly Facebook) and Google platforms.
  • Strong analytical skills with the ability to analyze campaign performance data and extract actionable insights.
  • Proficiency in using analytics and reporting tools, such as Google Analytics, Facebook Ads Manager, and other relevant platforms.
  • Knowledge of A/B testing methodologies and experience optimizing campaigns for conversions.
  • Creative mindset with the ability to develop compelling ad copy and visuals.
  • Strong organizational skills and the ability to manage multiple campaigns simultaneously.
  • Familiarity with other digital advertising platforms and tools is a plus.
  • Up-to-date knowledge of digital marketing trends, best practices, and industry standards
  • Ability to work effectively in a team environment and collaborate with cross-functional teams

Job Types: Full-time, Permanent, Fresher

Pay: ₹35, ₹50,000.00 per month

Benefits:

  • Flexible schedule
  • Health insurance
  • Leave encashment
  • Paid sick time
  • Provident Fund

Work Location: In person

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