Executive - Marketing (Live Events)

2 weeks ago

Mumbai, Maharashtra, India BookMyShow Full time ₹ 6,00,000 - ₹ 18,00,000 per year
BookMyShow, India's largest entertainment destination, has been at the forefront of curating iconic experiences across films, live performances, sports, plays, and global music events. BookMyShow has brought global acts like Coldplay, U2, Ed Sheeran, Guns N' Roses, and Lollapalooza to India—reflecting the scale and diversity of our portfolio. Within this ecosystem, TribeVibe Entertainment champions India's indie-pop and homegrown artist scene through college festivals, branded IPs working with names like Armaan Malik, Prateek Kuhad, Nucleya, Ritviz, and Zaeden alongside rising talent. Sunburn (Spacebound) is India's premier electronic music brand, hosting Asia's biggest EDM festivals and arena tours with icons such as Martin Garrix, Armin van Buuren, DJ Snake, and The Chainsmokers, while also curating city editions, campus events, and club tours. Selected candidates will have the opportunity to contribute across these verticals, helping shape memorable experiences for audiences nationwide.

Your Profile
  • Develop detailed marketing plans and multi-channel media strategies for promoting the company's events and IPs
  • Deploy successful 360 degree marketing campaigns from ideation to execution that fulfill the business objectives, maximizing revenue, profits and market share of the company.
  • Diligently manage day-to-day operations for live entertainment with a process-oriented approach.
  • Work closely with the analytics team to track campaign success across platforms and share learnings with key stakeholders.
  • Collaborate with cross-functional project teams (social media, digital, CRM, design, product), to create and implement short and long-term integrated campaigns including digital & social strategies.
  • Analyze customer insights, consumer trends, market analysis and marketing best practices to build successful strategies.

Your Checklist

  • Bachelor's degree in Marketing or related field.

  • 1–3 years of experience in marketing (or relevant internships).

  • Strong knowledge of CRM execution and audience engagement strategies.

  • Proficiency in social and digital media platforms (Instagram, YouTube, X, Facebook).

  • Basic understanding of paid media, campaign tracking, and analytics tools (Google Analytics, Meta Ads Manager, Excel).

  • Excellent coordination, communication, and project management skills.

  • Ability to manage multiple campaigns simultaneously with strong organizational skills.

  • Creative thinker with passion for live entertainment, music, and culture.

  • Candidates with knowledge of EDM, Indie-pop, Global & Indian Artists preferred.

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