Digital Marketing Intern

1 week ago

Mumbai, Maharashtra, India Altrusia Global Events Full time ₹ 10,000 - ₹ 40,000 per year

Roles and Responsibilities:

1. Digital Marketing Strategy & Planning

  • Develop and execute digital marketing strategies to promote events, conferences, and summits.
  • Plan campaigns to drive event registrations, ticket sales, and brand visibility.
  • Identify the right marketing channels (social media, email, PPC, influencer collaborations) for each event.

2. Social Media Management

  • Create and manage event-specific content calendars for platforms like LinkedIn, Instagram, Facebook, X, and YouTube.
  • Run paid ad campaigns (sponsored posts, lead ads) to boost event attendance and awareness.
  • Engage with the online community — reply to comments, DMs, and queries about events.

3. Email Marketing & CRM

  • Develop and send promotional emails, newsletters, and event reminders.
  • Build segmented email lists for delegates, sponsors, and partners.
  • Track open rates, CTR, and conversions to improve campaign performance.

4. Website & Landing Page Management

  • Manage and update event websites using CMS tools (like WordPress or HubSpot).
  • Create optimized landing pages for event registrations and sponsor promotions.
  • Ensure SEO best practices are followed for organic visibility of event pages.
  • Collaborate with the design/development team for regular updates and content refreshes.

5. SEO & Paid Advertising

  • Conduct keyword research related to events, speakers, and industry themes.
  • Optimize website content, blogs, and event listings for higher search rankings.
  • Manage Google Ads, Meta Ads, and LinkedIn Campaigns for targeted lead generation.
  • Monitor and analyze ad performance to maximize ROI.

6. Content Creation & Promotion

  • Create engaging content (blogs, videos, interviews, speaker highlights, behind-the-scenes clips).
  • Collaborate with the design and video teams for promotional creatives.
  • Coordinate with media partners and PR teams for joint promotional efforts.
  • Repurpose event content into post-event highlights, recaps, and social snippets.

7. Sponsor & Partner Promotion

  • Support sponsors and partners by promoting their brand presence before, during, and after the event.
  • Manage partner announcements and co-branded campaigns.
  • Ensure visibility for sponsors across digital platforms and email communications.

8. Analytics & Reporting

  • Track campaign performance using tools like Google Analytics, Meta Business Suite, and HubSpot.
  • Prepare reports on registrations, engagement, and ROI.
  • Analyze attendee behavior to optimize future event marketing strategies.

9. Collaboration & Coordination

  • Work closely with event operations, design, and sales teams to align marketing efforts.
  • Coordinate with speakers and exhibitors for digital promotion support.
  • Support on-site event coverage (live posting, real-time updates, photography coordination).

Job Types: Full-time, Fresher, Internship

Contract length: 3 months

Pay: ₹10, ₹20,000.00 per month

Benefits:

  • Paid sick time
  • Paid time off

Ability to commute/relocate:

  • Mumbai Suburban, Maharashtra: Reliably commute or planning to relocate before starting work (Preferred)

Education:

  • Bachelor's (Preferred)

Work Location: In person

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