Digital Marketing Intern

3 days ago

Mumbai, Maharashtra, India Oohpoint Full time ₹ 2,00,000 - ₹ 6,00,000 per year

Brand:
Oohpoint [ AdTech Company ]

Website:

Role:
Digital Marketing Intern - Full time Role

Duration 6 Months

Location:
MSSU I-Spark Foundation Incubator Vidyavihar

Role Description

This is a full-time on-site role for a Digital Marketing Intern located in the Mumbai Metropolitan Region. The Digital Marketing Intern will assist in executing digital marketing campaigns across various channels, manage social media accounts, analyze web traffic data, and support online marketing initiatives. Additionally, the intern will be involved in creating content and communicating with stakeholders to enhance our digital presence.

Key Responsibilities

SEO & Website Optimization

  • Conduct keyword research and improve Oohpoint's
    search visibility
    .
  • Track analytics and implement strategies to increase
    organic traffic
    .

Performance Marketing

  • Assist in running and optimizing
    Google Ads, Meta Ads, and LinkedIn Ads
    .
  • Monitor
    campaign performance, CTR, and ROI
    , and suggest improvements.

Email, WhatsApp & Automation

  • Create
    email marketing campaigns
    with clear CTAs.
  • Build
    WhatsApp automation flows
    for outreach and engagement.
  • Segment audiences and manage CRM for targeted campaigns.

Content & Copywriting

  • Write
    marketing copies, ad texts, landing page content, and blogs
    .
  • Research industry trends to create
    value-driven content
    .

Social & Brand Marketing

  • Coordinate with the social media team for campaign execution.
  • Ensure consistent
    brand messaging across platforms
    .

Campus Ambassador & Vendor Coordination

  • Manage, engage, and train
    Campus Ambassadors (CAs)
    .
  • Hire and onboard new CAs across colleges.
  • Work with
    college vendors
    for offline campaign activations.

Analytics & Reporting

  • Use tools like
    Google Analytics, Meta Business Suite, HubSpot/Zoho CRM
    .
  • Generate reports to measure campaign success and share insights with the team.

Skills Required

  • Strong understanding of
    SEO, SEM, and social media ads
    .
  • Familiarity with
    Google Analytics, Ads Manager, SEO tools (Ahrefs, SEMrush, etc.)
    .
  • Good copywriting and content writing ability.
  • Analytical mindset with interest in
    data-driven marketing
    .
  • Prior digital marketing experience (internship, project, freelance) is a plus.

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