
Digital Marketing Intern
8 hours ago
Brand:
Oohpoint [ AdTech Company ]
Website:
Role:
Digital Marketing Intern - Full time Role
Duration 6 Months
Location:
MSSU I-Spark Foundation Incubator Vidyavihar
Role Description
This is a full-time on-site role for a Digital Marketing Intern located in the Mumbai Metropolitan Region. The Digital Marketing Intern will assist in executing digital marketing campaigns across various channels, manage social media accounts, analyze web traffic data, and support online marketing initiatives. Additionally, the intern will be involved in creating content and communicating with stakeholders to enhance our digital presence.
Key Responsibilities
SEO & Website Optimization
- Conduct keyword research and improve Oohpoint's
search visibility
. - Track analytics and implement strategies to increase
organic traffic
.
Performance Marketing
- Assist in running and optimizing
Google Ads, Meta Ads, and LinkedIn Ads
. - Monitor
campaign performance, CTR, and ROI
, and suggest improvements.
Email, WhatsApp & Automation
- Create
email marketing campaigns
with clear CTAs. - Build
WhatsApp automation flows
for outreach and engagement. - Segment audiences and manage CRM for targeted campaigns.
Content & Copywriting
- Write
marketing copies, ad texts, landing page content, and blogs
. - Research industry trends to create
value-driven content
.
Social & Brand Marketing
- Coordinate with the social media team for campaign execution.
- Ensure consistent
brand messaging across platforms
.
Campus Ambassador & Vendor Coordination
- Manage, engage, and train
Campus Ambassadors (CAs)
. - Hire and onboard new CAs across colleges.
- Work with
college vendors
for offline campaign activations.
Analytics & Reporting
- Use tools like
Google Analytics, Meta Business Suite, HubSpot/Zoho CRM
. - Generate reports to measure campaign success and share insights with the team.
Skills Required
- Strong understanding of
SEO, SEM, and social media ads
. - Familiarity with
Google Analytics, Ads Manager, SEO tools (Ahrefs, SEMrush, etc.)
. - Good copywriting and content writing ability.
- Analytical mindset with interest in
data-driven marketing
. - Prior digital marketing experience (internship, project, freelance) is a plus.
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