Channel Sales Executive

2 days ago

Vadodara, Gujarat, India C K Zipper Full time ₹ 4,00,000 - ₹ 8,00,000 per year

Experience in coffee or specialty beverages is a plus.

Position Summary:

The Channel Sales Executive for Rise Coffee will be responsible for driving the sales of our freeze-dried coffee, building strong relationships with distributors, retailers, and other channel partners. This role involves identifying new business opportunities, promoting Rise Coffees unique value proposition, and ensuring the availability and visibility of the product in the market.

Key Responsibilities:

Sales Strategy & Execution:

  • Develop and execute sales strategies to drive growth for Rise Coffee in retail, wholesale, and online channels.
  • Achieve or exceed sales targets for Rise Coffee in assigned territories by identifying new customers and expanding relationships with current partners.
  • Manage the full sales cycle from prospecting and onboarding new partners to negotiating contracts and closing deals.

Channel Development & Management:

  • Identify and pursue new channel partners, including coffee distributors, retailers, and grocery chains, to expand Rise Coffees presence in key markets.
  • Cultivate and maintain long-term relationships with existing partners, ensuring strong product placement, visibility, and sales growth.
  • Support partners in sales activities by providing product information, training, and promotional materials.

Product Expertise & Training:

  • Become a subject matter expert on Rise Coffees unique freeze-dried coffee process, the benefits of Single Origin Arabica beans, and the products flavor profile.
  • Educate channel partners on the products features, quality, and value proposition through training sessions, tastings, and product demonstrations.
  • Act as the main point of contact for partners with any questions or concerns related to Rise Coffee.

Market Analysis & Reporting:

  • Monitor and analyze market trends, competitor activity, and consumer preferences to identify sales opportunities and adjust strategies accordingly.
  • Provide detailed and timely reports on sales performance, market feedback, and customer insights to internal teams.
  • Adjust sales strategies and actions based on market data to maximize opportunities and stay ahead of competitors.

Promotions & Marketing Support:

  • Work closely with the marketing team to execute promotional campaigns that increase product awareness and sales of Rise Coffee.
  • Implement in-store promotions, online campaigns, and events that boost product visibility and drive consumer interest.
  • Ensure that marketing and promotional materials are delivered and used effectively by channel partners.

Customer Relationship Management:

  • Build strong, lasting relationships with key decision-makers within channel partners to ensure repeat business and continued product distribution.
  • Regularly check in with partners to assess customer satisfaction, troubleshoot issues, and ensure product availability.
  • Collect feedback from partners and customers to inform product development and improve sales strategies.

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