Head of Performance Creative

1 week ago

Gurgaon, Haryana, India Thrillophilia Full time ₹ 3,00,00,000 - ₹ 4,50,00,000 per year

Location:
Gurgaon (Preferred)

CTC:
₹30–40 LPA (Stretch up to ₹45 LPA for an absolute rockstar)

About the Role

Thrillophilia is looking for a
Performance Creative Leader
who lives at the intersection of
creativity + performance + growth
.

If you can turn insights into thumb-stopping ads, if you understand the art of storytelling but speak the language of CAC, CTR, and CVR fluently — this role is your playground.

You will
own the creative side of revenue
— building, scaling, and optimizing high-performing ad creatives, video concepts, and high-intent social content that pushes millions of users down the funnel.

A rare role where your creative decisions directly influence business numbers.

What You Will Own

  • Lead all
    performance-first creative output
    (ads, video hooks, reels, social content that converts).
  • Build and execute a
    robust testing strategy
    to continuously uplift CTR, engagement, and down-funnel conversions.
  • Drive improvements in
    CAC and landing page conversion rates
    through messaging, creatives, and iterations.
  • Run a fast-paced creative engine — ensuring a
    high throughput
    of new ad/video variants every week.
  • Build and lead a small but high-performing team of designers, video editors, and copywriters.
  • Identify winning themes, concepts, and formats through structured experimentation.

Key KPIs You Will Be Measured On

  • CTR Uplift:
    Improvement in click-through rate across key campaigns.
  • CAC Reduction:
    Lower customer acquisition costs driven by better creatives and sharper messaging.
  • Conversion Rate (CVR) Uplift:
    Better landing page performance through creative and communication enhancements.
  • Creative Velocity:
    Number of new ad/video variations shipped weekly.
  • Win Rate:
    Percentage of new creatives that beat the "control."

If these numbers make you excited, this role is built for you.

Must-Have Background (HR Checklist)

  • 6–10+ years
    total work experience.
  • 3–4+ years
    of hands-on experience specifically owning
    performance creatives
    for
    B2C brands
    .
  • Strong experience in
    D2C, e-commerce, travel, fintech, food delivery, or any high-growth consumer category
    .
  • Proven track record of working with (or leading) small pods consisting of designers, editors, and copywriters.
  • Deep understanding of
    paid media
    ,
    content experimentation
    , and
    consumer psychology
    .

Who Will Thrive in This Role

  • Someone who understands both creative intuition
    and
    data logic.
  • Someone who can ship fast, test faster, and repeat.
  • Someone who has built viral hooks, scalable assets, and conversion-driven content.
  • A natural team leader who inspires and drives experimentation.

Why Join Thrillophilia?

Work with India's #1 experiences brand.

Impact real revenue, influence millions of travelers, and build a creative performance engine from the ground up.

Your work won't just "look good" —
it will move business metrics
.

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