Performance Creative Head
7 days ago
Before you apply — read this.
This is a
performance
role. You'll be judged on
ROAS, CAC, CTR, CVR and testing velocity
— not on how "nice" a creative looks.
If you think in
data, hooks, angles, hypotheses and experiments
, keep reading.
What You'll Own
Your north stars:
ROAS, CTR, CVR, CAC, testing velocity
.
You will:
- Turn growth targets into
creative hypotheses, hooks & test plans
. - Own end-to-end
performance creative production
— concepts, scripts, storyboards, UGC, reels, statics, carousels, landing page assets. - Build & optimize
funnels and LPs
so ads → LP → sale is one seamless, high-converting journey. - Live in dashboards —
scale winners, kill losers, codify learnings
. - Run a
weekly testing engine
that ships new concepts without fail. - Lead & sharpen a small
in-house + UGC/freelancer squad
.
This Role Is Not for You If…
- You've only done brand/awareness work.
- Your creative defense is "it looks good".
- You can't interpret performance dashboards.
- You don't enjoy speed, experiments or iteration.
You Should Have
- 5–10 years
building
performance-first
creatives for D2C / e-commerce / travel / fintech. - A portfolio that highlights
impact, not aesthetics
(CTR lifts, CAC drops, format wins). - Strong command of
short-form video + UGC
for Meta, YouTube, reels. - Comfort with
funnels, pixels, attribution, experiments
. - Ability to build
creative systems
— templates, asset libraries, playbooks.
What Success Looks Like in this role :
- Market-wise
winning playbooks
(Destinations - Dubai, Bali, Europe, etc.) - A
repeatable, fast-moving testing engine - Clear uplift in
ROAS, CTR, CVR, CAC - A tight, high-output
performance creative squad
Why Thrillophilia
No fluff. No slow days. No "agency energy".
Just
speed, experimentation, ownership and impact
.
If you love intensity, creativity, and chasing wins —
welcome to Thrillophilia.
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