Head of Design

About Optimite

Optimite is the Email Ops-as-a-Service partner for high-growth eCommerce brands and agencies. We fully manage email strategy, copy, design, development, QA, and reporting - so our clients can step out of the inbox and scale faster. Trusted by over 500 teams globally, we deliver fast, conversion-focused email systems built on Figma and executed in 48 hours or less.

Team

With a mission to become the World's No. 1 Email Marketing Agency, we're scaling at hyper-growth. Our founders, Nishant and Sushant Yadav, launched Optimite in 2019 and have since partnered with the largest Shopify brands and digital agencies across the US and Europe.

Location: India (Remote)

Work Timings:10am - 7pm IST or 1pm - 10pm IST depending on the role

Working Days: Monday to Friday, with 2 alternate Saturdays working

Note: Only shortlisted candidates will be contacted

About the Role

As the Head of Design (Email Marketing), you will lead a team of designers focused on producing high-impact, conversion-driven email campaigns for global eCommerce brands.

You'll be the creative anchor of the department - responsible for driving design quality, mentoring talent, and collaborating cross-functionally with Operations, Development, and Copy teams. You'll set the tone for design standards, build scalable systems, and lead creative initiatives that directly influence brand outcomes.

Your role goes beyond visual design. You'll be creating a design culture that values craftsmanship, discipline, and growth - where every project delivers measurable impact.

What will you do?

As the Head of Design, you'll focus on Creative Leadership (40%), Team Development and Systems (35%), and Cross-Functional Collaboration (25%).

Creative Leadership (40%)

• Define the creative direction and uphold design excellence across all client campaigns.
• Balance creativity with business outcomes, ensuring every design drives engagement and conversions.
• Conduct creative reviews and ensure design output aligns with brand tone, strategy, and performance goals.
• Encourage experimentation while maintaining visual consistency and brand discipline.

Metrics You'll Influence:

• Consistency of creative output across clients.
• Client satisfaction and design approval rates.
• Improvement in design quality over time.

Team Development and Systems (35%)

• Coach and mentor a team of 8–10 designers, nurturing both creative and process-oriented skills.
• Conduct regular design audits, portfolio reviews, and internal feedback sessions.
• Build and maintain Optimite's design system and component libraries in Figma.
• Work with the Head of Operations to streamline workflows, define SOPs, and improve design-to-dev handoffs.

Metrics You'll Influence:

• Team engagement and output efficiency.
• Reduction in design revisions and rework.
• Adoption of design systems across the team.

Cross-Functional Collaboration (25%)

• Collaborate closely with the Operations, Copy, and Development teams to ensure unified campaign delivery.
• Partner with Account Managers to align timelines and client expectations.
• Work with Developers to ensure accurate email rendering across ESPs.
• Build a culture of proactive communication and shared ownership across teams.

Metrics You'll Influence:

• On-time project delivery.
• Quality of inter-team collaboration.
• Reduction in feedback cycles between teams.

What would success look like for you?

• Designers consistently deliver on-brand, high-quality, and conversion-focused emails.
• Scalable systems are in place for fast and error-free delivery.
• Team morale and creative motivation stay high even during peak workload.
• Communication between Design, Operations, and Growth teams flows seamlessly.
• The design department becomes a benchmark for quality and consistency across Optimite.

Must Have

• 5+ years of experience in design with at least 2 years in a leadership or mentorship role.
• Strong understanding of digital design for performance campaigns (email, web, or product).
• Hands-on expertise in Figma, with experience setting up and managing libraries.
• Deep understanding of responsive design and QA standards.
• Proven ability to balance creativity, timelines, and process rigor.
• Excellent communication and collaboration skills.

Good to Have

• Prior experience in email design or working with ESPs like Klaviyo, Omnisend, or Mailchimp.
• Exposure to B2B or eCommerce campaign environments.
• Familiarity with HTML email rendering constraints.
• Experience building or managing remote creative teams.
• Comfort with design analytics, A/B testing, and performance reviews.

Culture Fitment

• You believe great design comes from clarity, not complexity.
• You thrive in fast-paced environments and love building structure from scratch.
• You lead by example and believe accountability and empathy can coexist.
• You are detail-oriented but understand when to zoom out for the bigger picture.
• You're not just here to manage a team - you're here to build a culture of creative excellence.

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