Asia Pacific CRM Manager

Req #

WD

Career area:

Marketing

Country/Region:

India

State:

Karnataka

City:

BANGALORE

Date:

Thursday, September 25, 2025

Working time:

Full-time

Additional Locations:

• India - Karnātaka - Bangalore

• India - Karnātaka - BANGALORE

We are Lenovo. We do what we say. We own what we do. We WOW our customers.

Lenovo is a US$69 billion revenue global technology powerhouse, ranked #196 in the Fortune Global 500, and serving millions of customers every day in 180 markets. Focused on a bold vision to deliver Smarter Technology for All, Lenovo has built on its success as the world's largest PC company with a full-stack portfolio of AI-enabled, AI-ready, and AI-optimized devices (PCs, workstations, smartphones, tablets), infrastructure (server, storage, edge, high performance computing and software defined infrastructure), software, solutions, and services. Lenovo's continued investment in world-changing innovation is building a more equitable, trustworthy, and smarter future for everyone, everywhere. Lenovo is listed on the Hong Kong stock exchange under Lenovo Group Limited (HKSE: 992) (ADR: LNVGY).

This transformation together with Lenovo's world-changing innovation is building a more inclusive, trustworthy, and smarter future for everyone, everywhere. To find out more visit , and read about the latest news via our StoryHub.

About the organization and team

• Report to AP Relationship Marketing Lead by solid line and work closely with Region Commercial marketing team and the rest of the APHQ Commercial marketing team
• AP CRM Lead leads planning and delivering CRM strategies across the AP region which encourages customer retention and customer loyalty.

Key responsibilities

Strategic CRM Leadership

• Define and drive the APAC CRM strategy across commercial marketing functions, aligned to business group priorities and KPIs.
• Champion a customer-first approach and lead the transformation of CRM from traditional outbound to intelligent, automated engagement.
• Shape and evolve the use of CRM platforms and marketing automation tools to improve lead conversion, customer retention, and cross-sell/upsell opportunities.

Campaign Planning & Execution

• Oversee the execution of regional lifecycle marketing campaigns—from onboarding to re-engagement—across email, webinars, content journeys, and lead nurturing workflows.
• Implement segment-based strategies for different customer tiers (enterprise, mid-market, SMB) and lifecycle stages.
• Coordinate integrated marketing efforts that support commercial sales motions, including ABM, product-specific campaigns, and event follow-ups.

Team & Stakeholder Management

• Lead and mentor a small regional CRM team; foster a culture of experimentation, accountability, and continuous improvement.
• Partner with business group marketing leads, business teams, and external vendors to align on campaign goals and performance tracking.
• Educate internal stakeholders on CRM value and ensure adoption of best practices across the organization.

Data & Technology Optimization

• Use CRM and analytics tools (Dynamics 365, Marketo, Domo, Power BI, etc.) to derive actionable insights, generate dashboards, and refine campaign strategy.
• Manage the database acquisition, update and regular cleansing to drive effectiveness of target audience base across different segment.
• Regular reports to continuously improve performance across key KPIs (MQLs, engagement, pipeline contribution, account acquisition).
• Collaborate with the Data & IT teams to ensure data integrity, integration, and compliance (e.g., PDPA, GDPR).

Key Interaction with:

• AP commercial marketing director AP relationship marketing lead & AP commercial marketing HQ team
• AP country marketing teams
• AP relationship business leader, AP SMB business leader, AP mid market business leader
• AP CMO and AP marketing operations

Must Have – essential

• Bachelor's degree in Information Systems, Business or related field
• At least 8-10 years' experience in B2B CRM, digital marketing, or customer engagement
• Proven success leading CRM initiatives across multiple business lines and AP regions, ideally in complex or matrixed organizations.
• Hands-on experience with CRM/marketing platforms like Dynamics 365, Salesforce, Marketo or Eloqua, and familiarity with data visualization tools (e.g., Power BI).

• Strong leadership, project management, and cross-functional collaboration skills.

• Self-Starter/Entrepreneurial

• Basic knowledge and genuine interest on hardware, services & solution
• Business level English skills
• MS Excel and PowerPoint
• High-level logical thinking, critical thinking
• Practical, flexible and result oriented mindset (no silo, no bureaucracy)
• MUST speak English and preferably Mandarin as well

Good to have - desirable

• Work experience in PC/IT industry
• Work experience in International companies
• Good understanding of different MarTech platform
• Experience working in commercial marketing teams supporting enterprise sales and ABM.
• Knowledge of APAC markets and local data/privacy regulations.
• Technical understanding of CRM system integration, customer databases, and lead scoring models.
• Good understanding of different MarTech & digital platform

The ideal background of a CRM Manager:

• Understand B2B marketing with the whole buyers' journey including the E2E lead generation, nurturing, conversion and closure.
• Deep knowledge on SFDC, Dynamics 365, Marketo & Eloqua on how it interact with each other
• Great experience in database management
• Strong background in customer acquisition, re-engagement and retention strategies.
• Degree educated with a minimum of 8-10 years CRM experience ideally from an IT or related degree.
• A Confident and articulate communicator capable of inspiring strong collaboration in an organisation.
• MUST speak fluent English and other Asian languages a plus

Additional Locations:

• India - Karnātaka - Bangalore

• India - Karnātaka - BANGALORE

• India

• India - Karnātaka

* India - Karnātaka - Bangalore , * India - Karnātaka - BANGALORE

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