CRM Manager
2 days ago
Role Definition
CRM Manager
Responsibility Deliverable (KRA)
- Manage CRM systems and customer lifecycle in retail domain.
 - Develop and execute strategies using CRM tools and customer data to enhance customer relationships, improve retention, and drive business growth.
 
Competency Required
· Domain Knowledge – Understanding of food processing / FMCG / retail consumer behavior.
- CRM Expertise – Salesforce, Zoho, Microsoft Dynamics, SAP CRM or retail POS-integrated CRM tools.
 - Analytics & Reporting – SQL, Excel, Power BI/Tableau to analyze customer & sales data. Tracking KPIs like customer lifetime value (CLV), churn rate and engagement. Using data insights to optimize CRM strategies and report ROI.
 - Customer Data Management - Expertise in collecting, analyzing, and maintaining clean, accurate customer data. Understanding of data segmentation, enrichment, and lifecycle management.
 - Customer Centricity – Ability to map customer journey in B2C (retail) & B2B (distributors).
 - Collaboration – Work with production, distribution and sales teams.
 - Market Insight – Knowledge of seasonal demand, product lifecycle in FMCG/retail.
 - Negotiation & Vendor Management – Managing retail/loyalty program vendors.
 
Task & Activities
· Maintain updated customer and distributor data in CRM.
- Create segmentation for distributors, retailers and consumers.
 - Run CRM-driven campaigns for seasonal offers, product launches and loyalty programs.
 - Measure footfall and repeat purchase trends in retail outlets.
 - Support sales in tracking leads from exhibitions, offline promotions, and POS.
 - Generate insights on SKU performance, product return rates and repeat purchase cycles.
 - Align CRM campaigns with buying and supply chain (avoid stockouts/overstocking in promotions).
 - Train retail sales staff on CRM usage for customer engagement.
 
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