Demand Generation Manager

Job Title: Demand Generation Manager – Digital & AI Marketing (B2B)

Location: Mumbai, India
Department: Marketing – India (Future APAC Expansion)
Experience: 12–15 years
Reports To: Regional Demand Generation Manager - APAC

About Videojet Technologies

Videojet Technologies Pvt. Ltd., a global leader in product identification and printing solutions, is committed to helping our customers ensure product quality, compliance, and traceability. We operate in fast-moving industries where precision, speed, and innovation matter — and marketing plays a critical role in driving customer engagement and revenue.

Role Overview

We are looking for an experienced and strategic Demand Generation Manager to lead digital-first, AI-powered marketing programs for India, with the scope to expand into APAC markets. This role requires a B2B marketing expert who can design and execute multi-channel campaigns that deliver measurable pipeline growth, while collaborating closely with sales, product, and global marketing teams.

Key Responsibilities

• Strategy & Execution:
  Develop and implement integrated demand generation campaigns tailored for the India market, with scalability for APAC expansion.
• Digital Marketing Leadership:
  Drive performance across SEO, SEM, paid social, content marketing, webinars, account-based marketing (ABM), and email nurture programs.
• Social Media Impact:
  Manage organic and paid social campaigns to build brand awareness, strengthen thought leadership, and generate qualified leads.
• AI-Driven Marketing:
  Leverage AI tools for personalized campaigns, predictive lead scoring, content optimization, and marketing automation enhancements.
• Cross-Functional Collaboration:
  Partner with sales, product, and global marketing to align campaigns with business goals and ensure lead quality.
• Analytics & Optimization:
  Monitor campaign KPIs, track ROI, and continuously improve program performance through data insights.
• Budget & Vendor Management:
  Manage marketing budgets and external agency/technology partnerships to maximize efficiency and impact.
• Manage and mentor the Inbound Qualification team to improve speed-to-lead, lead quality, and conversion rates.

Required Skills & Qualifications

• 12–15 years of progressive experience in B2B demand generation and digital marketing.
• Proven track record of delivering qualified pipeline and revenue growth.
• Strong expertise in digital marketing channels (SEO, SEM, social media, content syndication, display, webinars).
• Hands-on experience with AI marketing tools (e.g., ChatGPT, Jasper, HubSpot AI, Adobe Sensei) and marketing automation platforms (Marketo, HubSpot, Pardot).
• Excellent understanding of the India B2B market landscape; APAC experience a plus.
• Exceptional communication and presentation skills, with the ability to influence senior stakeholders.
• Strong analytical skills with a data-driven decision-making approach.
• Bachelor's or Master's degree in Marketing, Business, or a related field; relevant certifications preferred.

Preferred Qualifications

• Experience with industrial or manufacturing sector marketing.
• Familiarity with account-based marketing (ABM) strategies.
• Exposure to multi-country campaign management in APAC.
• Google Ads, HubSpot, Marketo, or AI marketing certifications.

What We Offer

• Opportunity to shape and scale demand generation for a global brand in India and APAC.
• Access to cutting-edge AI marketing technologies.
• A collaborative, high-performance culture with global exposure.
• Competitive compensation with performance-based incentives.

At Veralto, we value diversity and the existence of similarities and differences, both visible and not, found in our workforce, workplace and throughout the markets we serve.  Our associates, customers and shareholders contribute unique and different perspectives as a result of these diverse attributes.

If you've ever wondered what's within you, there's no better time to find out.

Unsolicited Assistance

We do not accept unsolicited assistance from any headhunters or recruitment firms for any of our job openings. All resumes or profiles submitted by search firms to any employee at any of the Veralto companies, in any form without a valid, signed search agreement in place for the specific position, approved by Talent Acquisition, will be deemed the sole property of Veralto and its companies. No fee will be paid in the event the candidate is hired by Veralto and its companies because of the unsolicited referral.