Demand Generation
5 days ago
Role Overview
This is a dual-role leadership position:
- Demand Generation: Build and execute POP Communication's marketing engine-our new website, HubSpot setup, SEO, GEO, PPC, campaigns, and funnel optimization.
- Operations: Bring structure, discipline, and efficiency to our internal team by setting up processes, implementing task management systems, and ensuring accountability across deliverables.
Key Responsibilities
Demand Generation
- Lead the launch of POP Communication's new websiteworking with designers/developers to ensure it reflects our brand and drives leads.
- Set up and manage HubSpot (CRM + Marketing Automation) for campaigns, tracking, and nurturing leads.
- Own SEO & GEO (Generative Engine Optimization) strategy, content optimization, and reporting.
- Plan and execute PPC campaigns (Google, LinkedIn, Meta) with clear ROI goals.
- Develop lead funnelsfrom awareness campaigns to nurturing sequences, ensuring measurable growth in the pipeline.
- Create and manage performance dashboards to report on demand gen KPIs.
Operations
- Set up and enforce task management processes for the existing team.
- Build clear workflows for project tracking, deadlines, and accountability.
- Streamline cross-team collaboration between Strategy, Production, Outdoor, and Admin.
Standardize reporting formats, weekly check-ins, and escalation protocols.
Act as the operations backbone ensuring smooth execution of business priorities.
Personality Fit: Self-motivated, collaborative, thrives in a dynamic fast-growth environment, and passionate about building something from scratch.
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