Demand Generation

5 days ago


Bengaluru Chandigarh Mumbai, India POP COMMUNICATIONS Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Role Overview

This is a dual-role leadership position:

  1. Demand Generation: Build and execute POP Communication's marketing engine-our new website, HubSpot setup, SEO, GEO, PPC, campaigns, and funnel optimization.
  2. Operations: Bring structure, discipline, and efficiency to our internal team by setting up processes, implementing task management systems, and ensuring accountability across deliverables.

Key Responsibilities

Demand Generation

  • Lead the launch of POP Communication's new websiteworking with designers/developers to ensure it reflects our brand and drives leads.
  • Set up and manage HubSpot (CRM + Marketing Automation) for campaigns, tracking, and nurturing leads.
  • Own SEO & GEO (Generative Engine Optimization) strategy, content optimization, and reporting.
  • Plan and execute PPC campaigns (Google, LinkedIn, Meta) with clear ROI goals.
  • Develop lead funnelsfrom awareness campaigns to nurturing sequences, ensuring measurable growth in the pipeline.
  • Create and manage performance dashboards to report on demand gen KPIs.

Operations

  • Set up and enforce task management processes for the existing team.
  • Build clear workflows for project tracking, deadlines, and accountability.
  • Streamline cross-team collaboration between Strategy, Production, Outdoor, and Admin.
  • Standardize reporting formats, weekly check-ins, and escalation protocols.

  • Act as the operations backbone ensuring smooth execution of business priorities.

Personality Fit: Self-motivated, collaborative, thrives in a dynamic fast-growth environment, and passionate about building something from scratch.



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