Brand Manager

The
Brand Manager
will be responsible for developing and executing marketing strategies to enhance brand positioning, drive sales, and ensure consistent brand messaging across
ODYSSIA's
footwear and backpack categories, including various sub-brands. The role involves product development collaboration, market research, Agency and media team coordination, campaign execution, and retail strategy alignment to strengthen ODYSSIA's market presence.

Key Responsibilities

1. Brand Strategy & Market Positioning

• Develop brand strategies for footwear and backpack categories aligned with Odyssia's vision
• Create distinct market positioning for each sub-brand
• Conduct competitor research to refine brand identity, pricing strategies & promotions
• Strengthen brand recall and customer engagement across touchpoints

2. Product & Market Development

• Work closely with Product Development & Design teams to ensure product–market fit
• Identify consumer trends, innovation opportunities & seasonal requirements
• Plan packaging, branding updates & launch communication for product lines

3. Creative Development & Brand Communication

• Lead creation of brand-aligned visuals: creative posters, marketing ads, videos, reels, catalogs, displays, etc.
• Oversee consistent brand storytelling in all consumer communications
• Review and approve content to maintain brand guidelines

4. Marketing Campaign Management

• Plan and execute 360° campaigns (Digital + Retail + Offline)
• Manage influencers, PR & promotional initiatives
• Execute launches, seasonal activations, and outreach programs

5. Digital Marketing & Online Presence

• Manage official presence on 
  Facebook, Instagram, LinkedIn, YouTube, Telegram, Website & Google Business
• Ensure strong community engagement and follower growth
• Monitor digital analytics, SEO effectiveness & conversion performance

6. Sales & Retail Support

• Collaborate with Sales & Distributors to align campaigns with demand
• Develop merchandising guidelines for retail outlets & dealer networks
• Plan & execute in-store branding + trade marketing activities to increase footfall & sales

7. Brand Performance Tracking & Budget Control

• Track key brand performance metrics & campaign ROI
• Manage marketing budget effectively to maximize results
• Conduct post-campaign reviews & present insights and recommendations to GM

8. Cross-Functional & Agency Collaboration

• Coordinate with internal teams (Product, Sales, Supply Chain, HR) for seamless brand execution
• Liaise with agencies, media partners & vendors for campaigns and media activities
• Ensure all communications comply with legal and branding standards

9. Internal Design Team Leadership

• Oversee work of graphic & digital teams, ensuring timely delivery
• Provide strong creative briefs & ensure high-quality brand asset output

• Coach team to elevate design standards and innovation

• Trend & Consumer Insight Identification

• Continuously monitor fashion & retail industry trends

• Stay ahead in visual language, branding style & consumer expectations
• Recommend forward-thinking brand initiatives to maintain relevance

Qualifications & Skills

• Master's Degree in Marketing, Business, Fashion Management, or equivalent
• 5–8 years of experience in branding (Footwear preferred)
• Strong knowledge of ATL + BTL + Digital branding
• Analytical mindset with ability to convert data into brand actions
• Strong storytelling, leadership & team management capabilities
• Experience in budget handling and ROI-driven decision-making

Preferred Attributes

• Passion for footwear & accessories industry
• Experience handling multiple brands under one umbrella
• Quick adaptability to market shifts and innovations
• Creative, energetic & consumer-focused personality