Performance Marketing Executive

2 weeks ago

Navi Mumbai, Maharashtra, India Riya Group Full time ₹ 5,00,000 - ₹ 15,00,000 per year

Job Title: Performance Marketing Executive

Location: Mumbai - Andheri

Experience Required: 4+ Years

Department: Digital Marketing / Growth

Employment Type: Full-Time

Job Overview:

We are seeking an experienced and data-driven Performance Marketing Executive to lead and optimize paid marketing campaigns across digital platforms including Google Ads, Meta (Facebook/Instagram) Ads, and other lead generation avenues. The ideal candidate will be responsible for strategizing, executing, monitoring, and scaling performance marketing campaigns to drive high-quality leads and conversions, while optimizing for ROI and CPA.

Key Responsibilities:

  • Plan, launch, and optimize performance marketing campaigns across Meta Ads (Facebook, Instagram &  Linkedin ) and Google Ads (Search, Display, YouTube, etc.)
  • Drive lead generation through paid channels as well as other digital marketing avenues like affiliate marketing, native ads, influencer partnerships, and programmatic platforms.
  • Continuously monitor performance metrics such as CTR, CPC, CPA, ROAS, conversion rates, and optimize accordingly.
  • Develop targeting strategies, ad creatives, and landing pages in coordination with the design and content team.
  • Manage campaign budgets, pacing, and reporting to ensure maximum efficiency.
  • Conduct A/B testing on creatives, targeting, and landing pages to improve campaign effectiveness.
  • Collaborate with internal stakeholders including sales and product teams to ensure lead quality and conversion tracking.
  • Generate weekly/monthly performance reports with actionable insights.
  • Stay updated with platform algorithm changes, digital trends, and new media opportunities.

Requirements:

  • 4+ years of hands-on experience in running and managing paid digital marketing campaigns.
  • Proven experience with Google Ads (Search, Display, YouTube) and Meta Ads (Facebook, Instagram).
  • Strong understanding of performance metrics, bidding strategies, and targeting mechanisms.
  • Experience in lead generation-focused campaigns and B2C/B2B funnel optimization.
  • Proficient in tools like Google Analytics, Google Tag Manager, Meta Business Suite, and ad tracking platforms.
  • Knowledge of SEO, landing page optimization, and marketing automation is a plus.
  • Analytical mindset with proficiency in Excel/Sheets and performance dashboards.
  • Excellent communication skills and attention to detail.

Preferred Qualifications:

  • Google Ads and Meta Certified Professional (preferred, not mandatory)
  • Experience with third-party tools like SEMrush, HubSpot, or similar
  • Bachelor's degree in Marketing, Business, or a related field

Interested candidate Can contact on Whatsapp)

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