Lead Generation Executive

4 days ago

Bengaluru, Karnataka, India Z Guard Full time ₹ 6,00,000 - ₹ 12,00,000 per year

Location: Kudlu Gate, Bangalore (Office-based role)

Type: Full-time | Immediate Joining

Job Objective:

The primary objective of the Lead Generator is to
convert incoming enquiries into confirmed sales
,
identify potential markets
, and
proactively generate new business opportunities
through research, cold calling, and relationship building. This role plays a key part in driving the company's growth by building a strong and consistent sales pipeline.

Key Responsibilities:

  • Lead Conversion:
    Follow up on inbound enquiries from various channels (website, ads, exhibitions, referrals, etc.) and convert them into qualified leads or confirmed sales.
  • Market Research:
    Identify potential customers, industries, and regions for business expansion.
  • Cold Calling & Outreach:
    Conduct outbound calls, emails, and LinkedIn outreach to connect with new prospects and schedule meetings or demos.
  • Database Management:
    Maintain and update CRM or lead database with accurate customer details and activity logs.
  • Lead Qualification:
    Understand customer needs, budget, and decision-making process to qualify leads effectively.
  • Coordination:
    Work closely with the sales and marketing teams to ensure smooth handover of qualified leads.
  • Follow-Up:
    Maintain regular communication with prospects to nurture leads until conversion.
  • Reporting:
    Prepare daily/weekly reports on calls made, leads generated, conversions, and potential opportunities.

Key Skills & Competencies:

  • Excellent communication and interpersonal skills (both verbal and written).
  • Strong persuasion, negotiation, and relationship-building abilities.
  • Confidence in making outbound calls and handling objections.
  • Good research and analytical skills to identify new markets and customers.
  • Basic understanding of CRM tools and lead tracking.
  • Goal-oriented, self-motivated, and proactive attitude.
  • Time management and ability to work under pressure to meet targets.

Qualifications & Experience:

  • Bachelor's degree in Business, Marketing, or related field preferred.
  • 1–3 years of experience in lead generation, inside sales, or telemarketing (preferably in [e.g., FMCG, consumer goods, home care, etc.]).
  • Freshers with strong communication skills and willingness to learn may also apply.

Performance Indicators (KPIs):

  • Number of qualified leads generated per month.
  • Enquiry-to-sale conversion rate.
  • Number of outbound calls/emails made per day.
  • Revenue generated from converted leads.

Work Environment & Benefits:

  • Competitive salary + incentive structure.
  • Opportunity to grow into Sales Manager / Business Development role.
  • Supportive, fast-paced, and goal-driven team culture.

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