Area Sales Manager

1 day ago


Indore, Madhya Pradesh, India Sultan Chand & Sons (P) Ltd Full time ₹ 8,00,000 - ₹ 12,00,000 per year

We are seeking a results-driven Area Sales Manager based in Indore to spearhead sales operations across the entire Madhya Pradesh region. This role is critical to expanding our market presence in one of India's key educational markets, building relationships with schools, distributors, and academic institutions while achieving ambitious sales targets.

Key Responsibilities:

  • Develop and execute comprehensive regional sales strategies aligned with company objectives.
  • Identify, target, and build relationships with schools, educational institutions, and key stakeholders across Madhya Pradesh.
  • Achieve and exceed monthly, quarterly, and annual sales targets for the assigned territory.
  • Conduct market research to identify new business opportunities and competitive landscape analysis.

Relationship Management

  • Foster strong relationships with school principals, trustees, coordinators, and decision-makers
  • Maintain ongoing relationships with existing clients while actively prospecting for new accounts.
  • Address customer queries, provide product information, and ensure exceptional customer service.
  • Coordinate with internal teams to ensure timely order fulfilment and customer satisfaction.

Team Leadership & Training

  • Lead, mentor, and motivate a team of sales representatives and field executives.
  • Conduct regular training sessions to enhance team skills in educational publishing sales techniques.
  • Set individual targets for team members and monitor their performance against KPIs
  • Participate in recruitment activities for expanding the sales team as needed.

Market Intelligence & Reporting

  • Monitor competitor activities, pricing strategies, and market trends.
  • Prepare comprehensive sales reports and present insights to senior management.
  • Maintain accurate records of customer interactions, sales activities, and market feedback.
  • Utilise CRM tools to track leads, opportunities, and the sales pipeline.

Required Qualifications

  • Bachelor's degree in Business Administration, Marketing, Commerce, or related field
  • MBA in Sales & Marketing preferred

Experience Requirements

  • Minimum 5-7 years of experience in B2B sales, preferably in educational publishing or related sectors.
  • Proven track record in area/territory sales management with demonstrated success in achieving sales targets.
  • Experience in managing distributor networks and channel partnerships.
  • Prior experience in the education sector or K-12 publishing industry is highly preferred.

Key Performance Indicators

  • Achievement of regional sales targets (primary and secondary sales)indeed
  • Market share growth in the assigned territory
  • Number of new school acquisitions and distributor partnerships
  • Customer retention rates and satisfaction scores
  • Team performance and development metrics

We are also accepting applications for this profile from Regional Sales Manager, Territory Sales Manager, Business Development Manager, Field Sales Manager, Key Account Manager and Marketing Manager.


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