Marketing Head
4 days ago
Job Summary:
The Marketing Head will be responsible for developing, implementing, and overseeing the hospital's overall marketing and business development strategies. The role involves enhancing the hospital's brand visibility, managing patient engagement initiatives, driving patient acquisition, liaising with doctors, corporate clients, TPAs, and referral networks to ensure business growth.
Key Responsibilities:
- Strategic Planning & Branding
· Develop and execute comprehensive marketing and business development strategies.
· Build and maintain the hospital's brand image through digital and offline platforms.
· Design marketing campaigns, promotional activities, and events.
- Business Development & Networking
· Build and strengthen relationships with doctors, referral networks, and corporate clients.
· Collaborate with insurance companies, TPAs, ESIC, CGHS and government health schemes.
· Identify new business opportunities, partnerships, and collaborations.
· Renew empanelment from time to time other Govt. health scheme.
- Digital Marketing & Patient Engagement
· Oversee hospital website, SEO, social media, and online campaigns.
· Plan patient awareness programs, health camps, and community outreach activities.
· Improve patient experience through feedback mechanisms and loyalty programs.
- Team Management & Coordination
· Lead, train, and motivate the marketing team to achieve targets.
· Coordinate with hospital management, medical, and operations teams for smooth execution.
· Ensure marketing budget utilization and ROI tracking.
- Market Research & Analysis
· Analyze healthcare market trends and competitor activities.
· Prepare business reports, MIS, and presentations for management.
· Forecast and monitor patient inflow and revenue growth.
Job Type: Full-time
Work Location: In person
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