Head – Brand Development

2 days ago

Chandigarh, Chandigarh, India Alcostar Distillers Full time ₹ 20,00,000 - ₹ 25,00,000 per year

Head – Brand Development | Premium Liquor Company

Job Profile

We're seeking a dynamic and visionary Head of Brand Development to lead brand strategy, innovation, and marketing for our growing portfolio of premium spirits. This role is ideal for a passionate marketer who understands the art and science behind building distinctive liquor brands that connect deeply with consumers.

Key Responsibilities

·      
Brand Strategy & Positioning
– Develop and execute long-term brand strategies to enhance visibility, consumer engagement, and market share.

·      
Innovation & Product Launches
– Drive concept-to-market execution for new brands and product extensions.

·      
Marketing Leadership
– Oversee integrated campaigns (ATL, BTL, digital) that strengthen brand equity and drive growth.

·      
Market Insights & Competitor Analysis
– Translate consumer trends and insights into actionable brand initiatives.

·      
Cross-functional Collaboration
– Partner with sales, trade marketing, and creative agencies to deliver consistent and impactful brand experiences.

·      
Brand Partnerships & Events
– Build brand presence through events, influencer programs, and collaborations.

Skills & Qualifications

·      8–12 years of experience in brand management or marketing within liquor, beverages, or FMCG industries.

·      Strong understanding of consumer behaviour and premium brand positioning.

·      Proven success in launching and scaling liquor or lifestyle brands.

·      Excellent communication, creative leadership, and analytical thinking.

·      MBA/PG in Marketing or Brand Management preferred.

Why Join Us

  • Lead the brand vision for a fast-growing premium liquor company.
  • Be part of an innovative team shaping the future of Indian spirits.
  • Competitive salary + performance-based incentives.
  • Work in a creative, collaborative environment that celebrates bold ideas.

Location: Chandigarh

Company: Alcostar Group of Companies

Experience: 8–12 years | Industry: Liquor / Alcoholic Beverages / Spirits

To Apply

Send your CV to

with the subject line:
Application – Head, Brand Development.
or apply directly through LinkedIn.

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