
Business Development Representative
5 days ago
Role:
Business Development Representatives
Location:
Gurugram (Onsite)
Inbound Lead Qualification:
- Engage, qualify, and nurture marketing-generated leads via email, phone, and social platforms to determine fit and readiness.
- Maintain and follow a consistent follow-up cadence and provide timely handoff of sales-ready leads to the appropriate sales representative.
Outbound Prospecting:
- Execute strategic outbound campaigns into targeted accounts and personas aligned with sales leadership, sales operations, product, and marketing.
- Use phone, email, and LinkedIn to generate interest, schedule discovery calls, and set qualified meetings for the field sales team.
Pipeline Generation and Trade Show Support:
- Identify and engage key contacts in advance of trade shows, roadshows, or territory visits to pre-book meetings and maximize field productivity.
- Provide field reps with detailed call notes and prospect insights gathered during outreach.
CRM and Systems Excellence:
- Log all activity, lead status, and follow-up tasks within or Gong to ensure data accuracy and transparency.
- Leverage tools like ZoomInfo for contact research and Gong for call recording, execution of prescribed sales plays, intelligence, and coaching.
Collaboration and Feedback Loop:
- Partner with Marketing to provide qualitative feedback on campaign performance and lead quality.
- Participate in weekly meetings with Field Sales Reps, Sales and CSM Leaders, and Sales Ops to align on goals, messaging, and outreach prioritization.
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