Growth Marketing Executive
2 days ago
A Growth Marketing Executive responsible for designing, executing, and scaling marketing initiatives to drive Fabric to $1M ARR within 6-8 months. The role involves running multi-channel campaigns, owning content strategy, managing social media presence, and analyzing campaign performance to optimize growth efforts. This position requires a data-driven approach with high autonomy to experiment across different marketing channels.
Key Responsibilities
- Design and execute growth experiments across multiple channels (content, social media, email, SEO) to drive qualified leads and product sign-ups
- Own the content engine by writing compelling copy and developing a content strategy that positions Fabric as a thought leader
- Master social channels by taking ownership of LinkedIn and Twitter presence to grow audience and drive engagement
- Analyze and optimize campaign performance by tracking key metrics (CAC, LTV, conversion rates) to improve marketing effectiveness
- Collaborate across teams (founders, sales, product) to ensure a cohesive go-to-market strategy and seamless customer journey
Must Have Skills
- Experience with either Content marketing, copywriting, social media marketing or influencer marketing
- Data analysis and campaign optimization
Good To Have Skills
- Email marketing
- SEO optimization
- Video marketing
- Community building
- Analytics tools
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