Growth Marketer

2 hours ago


Bengaluru, Karnataka, India 4c82e4aa-b5a3-4c63-a2af-8e363d577bad Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Note:
This specific role is with one of our portfolio companies based in Bengaluru

Growth Marketing Manager

We are seeking a results-driven Growth Marketing professional with strong expertise in B2B demand generation, performance marketing, and GTM execution.

The ideal candidate will have hands-on experience running high-ROI digital campaigns and a proven track record of contributing to end-toend GTM strategy across new products, features, or market launches.

Key Responsibilities:


• Develop and execute B2B demand generation strategies across digital channels.


• Run and optimize paid ad campaigns (LinkedIn, Google, Meta, programmatic) focused on quality lead acquisition and pipeline growth.


• Contribute to GTM plans including market segmentation, ICP definition, messaging, channel selection, and launch execution.
• Work closely with sales to create account-based marketing (ABM) initiatives that drive conversions.


• Build and optimize marketing funnels to improve lead quality, CAC efficiency, and conversion rates.


• Conduct A/B tests, measure performance, and report actionable insights.


• Partner with product, sales, and leadership to align growth levers with business goals.

What We're Looking For:


• 4+ years of experience in Growth Marketing / Performance Marketing in B2B or SaaS environments.


• Cross functional exposure, work on growth marketing strategies along with product, content, and creative team.


• Proven track record of running and scaling paid campaigns.


• Experience contributing to GTM strategiesfor product/feature launches or market expansion.


• Strong analytical mindset with hands-on experience in marketing analytics tools.


• Understanding of CRM, automation tools, and lead lifecycle management.


• Exposure to early-stage or high-growth environments


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