
senior crm executive
9 hours ago
Key Responsibilities
CRM Strategy & Execution
- Develop and implement a comprehensive CRM strategy covering email, push notifications, in-app/on-site notifications, WhatsApp, and SMS.
- Design and optimize onboarding and engagement journeys to boost retention and lifetime value.
Campaign Management
- Lead end-to-end planning, execution, and analysis of CRM campaigns.
- Leverage data-driven insights to continuously improve campaign performance.
Personalization & Segmentation
- Drive advanced personalization strategies to deliver relevant content and offers.
- Develop sophisticated segmentation frameworks based on user behavior, preferences, and lifecycle stage.
Cross-Functional Collaboration
- Partner with the product team to align CRM initiatives with product features and user experience enhancements.
- Collaborate with analytics, design, and content teams to ensure campaigns are consistent, impactful, and brand-aligned.
Innovation & Best Practices
- Stay ahead of CRM technology trends, tools, and industry best practices.
- Recommend and implement innovations to enhance CRM effectiveness.
Performance Measurement
- Define KPIs to evaluate CRM initiatives.
- Produce regular performance reports with actionable recommendations.
Qualifications & Requirements
- Minimum 3 years of CRM management experience across multiple channels.
- Strong expertise in email marketing, push notifications, in-app/on-site notifications, WhatsApp, and SMS marketing.
- Proven experience in creating customer onboarding and engagement journeys.
- Deep understanding of personalization techniques and data-driven CRM strategies.
- Hands-on experience with CRM platforms and marketing automation tools.
- Exceptional analytical skills to interpret data and translate into actionable insights.
- Strong project management capabilities with experience handling multiple concurrent campaigns.
- Excellent communication and leadership skills.
- Prior experience in the travel industry is highly preferred.
Job Type: Full-time
Pay: ₹20, ₹30,000.00 per month
Benefits:
- Cell phone reimbursement
- Internet reimbursement
Work Location: In person
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