senior crm executive

4 hours ago


Bara Bazar Kolkata West Bengal, India R K STUDIO Full time ₹ 2,40,000 - ₹ 3,60,000 per year

Key Responsibilities

CRM Strategy & Execution

  • Develop and implement a comprehensive CRM strategy covering email, push notifications, in-app/on-site notifications, WhatsApp, and SMS.
  • Design and optimize onboarding and engagement journeys to boost retention and lifetime value.

Campaign Management

  • Lead end-to-end planning, execution, and analysis of CRM campaigns.
  • Leverage data-driven insights to continuously improve campaign performance.

Personalization & Segmentation

  • Drive advanced personalization strategies to deliver relevant content and offers.
  • Develop sophisticated segmentation frameworks based on user behavior, preferences, and lifecycle stage.

Cross-Functional Collaboration

  • Partner with the product team to align CRM initiatives with product features and user experience enhancements.
  • Collaborate with analytics, design, and content teams to ensure campaigns are consistent, impactful, and brand-aligned.

Innovation & Best Practices

  • Stay ahead of CRM technology trends, tools, and industry best practices.
  • Recommend and implement innovations to enhance CRM effectiveness.

Performance Measurement

  • Define KPIs to evaluate CRM initiatives.
  • Produce regular performance reports with actionable recommendations.

Qualifications & Requirements

  • Minimum 3 years of CRM management experience across multiple channels.
  • Strong expertise in email marketing, push notifications, in-app/on-site notifications, WhatsApp, and SMS marketing.
  • Proven experience in creating customer onboarding and engagement journeys.
  • Deep understanding of personalization techniques and data-driven CRM strategies.
  • Hands-on experience with CRM platforms and marketing automation tools.
  • Exceptional analytical skills to interpret data and translate into actionable insights.
  • Strong project management capabilities with experience handling multiple concurrent campaigns.
  • Excellent communication and leadership skills.
  • Prior experience in the travel industry is highly preferred.

Job Type: Full-time

Pay: ₹20, ₹30,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Internet reimbursement

Work Location: In person


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