Brand Manager

2 weeks ago

Pantheerankavu Calicut Kerala, India Capkon Developers Full time ₹ 30,00,000 - ₹ 60,00,000 per year

Responsibilities:

  • Brand Strategy and Management:
  • Develop and implement a comprehensive brand strategy that aligns with the company's business goals and market position.
  • Ensure brand consistency across all marketing materials, communications, and platforms.
  • Monitor market trends, competitor activities, and consumer insights to identify new opportunities for brand growth.
  • Digital Branding & Webpage Handling:
  • Manage and oversee the company's website, ensuring it is up-to-date, user-friendly, and reflective of the brand's premium image.
  • Collaborate with the web development team to implement new features, improve user experience (UX), and optimise for search engine optimisation (SEO).
  • Create and manage content for the website, including project updates, blog posts, and company news.
  • Outdoor Advertising & Hoard Board Handling:
  • Plan, negotiate, and execute outdoor advertising campaigns, including hoard boards, billboards, and other physical branding assets.
  • Coordinate with design agencies and vendors to ensure all outdoor advertising materials are high-quality and consistent with brand guidelines.
  • Monitor the performance and placement of all hoard boards to maximise brand exposure and impact.
  • Campaign Management:
  • Lead the development and execution of integrated marketing campaigns, from concept to launch.
  • Collaborate with the sales and creative teams to produce compelling content and promotional materials.
  • Track and analyse campaign performance metrics to measure effectiveness and ROI.
  • Company Branding & Public Relations:
  • Serve as the brand's primary advocate, both internally and externally.
  • Manage public relations activities to build a positive brand image and foster strong relationships with key stakeholders.
  • Develop and maintain brand guidelines and assets, ensuring all teams adhere to branding standards.

Job Types: Full-time, Permanent

Pay: ₹15, ₹50,000.00 per month

Benefits:

  • Cell phone reimbursement
  • Health insurance

Work Location: In person

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