Brand Manager
2 weeks ago
Responsibilities:
- Brand Strategy and Management:
- Develop and implement a comprehensive brand strategy that aligns with the company's business goals and market position.
- Ensure brand consistency across all marketing materials, communications, and platforms.
- Monitor market trends, competitor activities, and consumer insights to identify new opportunities for brand growth.
- Digital Branding & Webpage Handling:
- Manage and oversee the company's website, ensuring it is up-to-date, user-friendly, and reflective of the brand's premium image.
- Collaborate with the web development team to implement new features, improve user experience (UX), and optimise for search engine optimisation (SEO).
- Create and manage content for the website, including project updates, blog posts, and company news.
- Outdoor Advertising & Hoard Board Handling:
- Plan, negotiate, and execute outdoor advertising campaigns, including hoard boards, billboards, and other physical branding assets.
- Coordinate with design agencies and vendors to ensure all outdoor advertising materials are high-quality and consistent with brand guidelines.
- Monitor the performance and placement of all hoard boards to maximise brand exposure and impact.
- Campaign Management:
- Lead the development and execution of integrated marketing campaigns, from concept to launch.
- Collaborate with the sales and creative teams to produce compelling content and promotional materials.
- Track and analyse campaign performance metrics to measure effectiveness and ROI.
- Company Branding & Public Relations:
- Serve as the brand's primary advocate, both internally and externally.
- Manage public relations activities to build a positive brand image and foster strong relationships with key stakeholders.
- Develop and maintain brand guidelines and assets, ensuring all teams adhere to branding standards.
Job Types: Full-time, Permanent
Pay: ₹15, ₹50,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
Work Location: In person
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