Digital Marketing Professional

1 week ago

Pantheerankavu Calicut Kerala, India Vaales Technologies Full time ₹ 60,000 - ₹ 1,80,000 per year

We are seeking a results-driven and creative Digital Marketing Professional to join our team. The ideal candidate will be responsible for developing and executing digital marketing strategies that enhance online visibility, drive traffic, and boost engagement across multiple platforms. This role requires strong expertise in SEO, social media management, content optimization, and performance analysis.

Key Responsibilities

Develop and Implement Strategies

  • Create and execute comprehensive SEO and social media plans to improve search rankings and foster online community growth.

Keyword Research & Analysis

  • Conduct in-depth keyword research to identify high-value search terms.
  • Analyze competitor tactics and market trends to refine strategies.

Content Optimization & Creation

  • Optimize website and marketing content for SEO.
  • Guide and support the creation of engaging, brand-aligned social media and digital content.

Social Media Management

  • Manage and grow social media accounts across platforms.
  • Design and implement campaigns to increase reach, engagement, and brand loyalty.

Technical SEO

  • Perform regular technical SEO audits to identify and resolve issues with site structure, crawlability, indexing, and page performance.

Link Building

  • Develop and implement effective link-building strategies to strengthen domain authority and improve organic rankings.

Performance Monitoring & Reporting

  • Track KPIs such as traffic, keyword rankings, conversion rates, and engagement.
  • Prepare and present performance reports using tools like Google Analytics, Google Search Console, and social media insights.

Cross-Functional Collaboration

  • Work closely with design, development, and marketing teams to integrate SEO and social media best practices into all digital initiatives.

Stay Updated

  • Keep up to date with search engine algorithm updates, platform changes, and emerging industry trends to ensure a competitive digital strategy.

Qualifications

  • Bachelor's degree in Marketing, Digital Media, Communications, or related field.
  • 2–4 years of experience in SEO, digital marketing, or social media management.
  • Proficiency with tools such as Google Analytics, Google Search Console, SEMrush/Ahrefs, and social media management platforms.
  • Strong understanding of SEO principles, social media algorithms, and digital marketing trends.
  • Excellent analytical, communication, and project management skills.

Job Types: Full-time, Permanent

Pay: From ₹15,000.00 per month

Experience:

  • total work: 2 years (Required)

Work Location: In person

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