Digital Marketing Manager
4 days ago
BrandBook is a fast-growing advertising and branding agency based in Calicut, Kerala. We specialize in delivering creative and data-driven solutions across branding, digital marketing, CRM, app development, website development, video production, graphic design, and more. Our mission is to elevate the identity of every brand we work with by creating impactful strategies that drive results.
Role Overview:
We are seeking a proactive and skilled Digital Marketing Manager with at least 2 years of experience in an agency environment. The ideal candidate will have hands-on experience in SEO, social media marketing, paid advertising, WordPress, e-commerce, WhatsApp marketing, and email marketing. You will be responsible for executing and optimizing multi-channel campaigns that drive engagement, leads, and conversions for our clients and internal projects.
Key Responsibilities:
Plan, execute, and optimize digital marketing campaigns across SEO, SMM, paid ads, and other channels
Manage Google Ads, Facebook Ads, Instagram Ads, and other paid campaigns to meet client goals
Conduct keyword research, content optimization, and on-page/off-page SEO strategies
Create and manage social media content and engagement strategies
Handle WordPress websites, including content updates, plugins, and performance optimization
Implement e-commerce marketing strategies and assist in product listing and optimization
Run targeted WhatsApp marketing campaigns to increase customer engagement
Design and execute email marketing campaigns, newsletters, and automated workflows
Track, analyze, and report campaign performance using tools like Google Analytics and Ads Manager
Collaborate with creative teams to develop content aligned with marketing goals
Maintain and build relationships with clients, providing timely updates and recommendations
Stay up to date with industry trends, tools, and best practices
Requirements:
Minimum 2 years of experience as a Digital Marketing Manager in an agency setting
Strong expertise in SEO, social media marketing (SMM), and paid advertising (PPC)
Hands-on experience with WordPress website management and optimization
Experience with e-commerce platforms and online product marketing
Knowledge of WhatsApp marketing strategies and tools
Experience in email marketing, automation, and lead nurturing campaigns
Analytical mindset with the ability to interpret data and optimize campaigns
Excellent communication and client management skills
Creative thinking and problem-solving skills
Ability to manage multiple campaigns and deadlines
Bachelor's degree in Marketing, Communications, or related field preferred
Preferred:
Familiarity with CRM tools and customer segmentation
Knowledge of graphic design basics for creating ad creatives
Certifications in Google Ads, Meta Blueprint, or SEO tools
What We Offer:
Work in a dynamic, collaborative agency environment
Exposure to diverse industries and innovative projects
Opportunities for learning and career growth
Competitive salary and benefits
Creative freedom and supportive leadership
How to Apply:
Please send your resume and a brief cover letter outlining your relevant experience to
Job Types: Full-time, Permanent
Work Location: In person
Job Types: Full-time, Permanent
Pay: ₹13, ₹50,331.27 per month
Work Location: In person
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