Sales Officer

Job Overview:

The candidate will be responsible for promoting and selling used cars at the outlet by engaging with potential customers, understanding their requirements, and providing personalized guidance throughout the purchase process. This role demands strong customer service orientation, in-depth knowledge of automotive products, and a proven ability to achieve sales targets in a competitive environment. The Sales Officer will collaborate closely with the sales team and management to drive revenue growth, enhance customer satisfaction, and ensure all sales activities align with the companys values and standards.

Key Responsibilities:

• Customer Interaction: Greet and engage with customers both in-person and via phone, email, or social media. Understand their needs, preferences, and budget to recommend suitable used cars from the outlets inventory.

• Sales Process Management: Guide customers through the entire sales process, from initial inquiries to final purchase, ensuring a smooth, informative, and customer-friendly experience.

• Product Knowledge: Maintain in-depth knowledge of the used car inventory, including features, specifications, prices, and any additional services such as warranties or financing options. Be able to explain the value of the cars to potential buyers.

• Negotiation & Closing Sales: Effectively negotiate pricing and financing options with customers while ensuring profitability for the outlet. Close deals and ensure all paperwork is completed accurately and promptly.

• Lead Generation: Actively seek out and generate new leads through various channels (e.g., walk-ins, online inquiries, referrals, and promotions) and follow up on leads to convert them into sales.

• Customer Relationship Management: Build and maintain long-term relationships with customers to encourage repeat business and referrals. Provide after-sales support, ensuring customer satisfaction and addressing any concerns or issues.

• Sales Targets & Performance: Meet or exceed monthly and annual sales targets. Track individual sales performance and adjust strategies as necessary to achieve goals.

• Market Research & Competitor Analysis: Stay informed about current market trends, customer preferences, competitor offerings, and pricing strategies to ensure the outlet remains competitive and attractive to buyers.

• Team Collaboration: Work closely with other sales staff, the procurement team, and management to ensure inventory is well-stocked and that customers needs are met efficiently.

• Reporting & Documentation: Keep accurate records of customer interactions, sales, and related documentation. Prepare regular sales reports for management, outlining achievements, challenges, and opportunities.

• Compliance & Standards: Ensure all sales transactions comply with legal, financial, and company policies, including proper documentation, registration, and adherence to warranty and return policies.

Key Requirements:

• Education: High School Diploma or equivalent; a Bachelors degree in Business, Marketing, or a related field is a plus.

• Experience: At least 2-5 years of experience in automotive sales, retail sales, or a customer-facing sales role, preferably in a used car outlet or dealership environment.

• Skills:

• Strong communication, negotiation, and interpersonal skills.

• Ability to build rapport with customers and close sales deals effectively.
• Sound knowledge of cars, including their features, benefits, and industry trends.
• Excellent organizational and time-management skills.
• Basic understanding of financing options available for car buyers (e.g., loans, leasing, trade-ins).
• Strong problem-solving skills and the ability to manage customer concerns professionally.
• Proficiency in using CRM software and Microsoft Office Suite (Excel, Word, Outlook).

Desirable Attributes:

• Enthusiastic, energetic, and goal-driven.
• Ability to work well in a team-oriented environment.
• Prior experience with online car sales platforms or social media marketing.
• A proactive and self-motivated approach to meeting sales targets.