
Sales & Marketing Manager – Aftermarket & Tier-2
3 days ago
Job Title: Sales & Marketing Manager – Aftermarket & Tier-2
Location: Village zardakpur, bahadurgarh badli road
Industry: Automotive / Engineering / Spare Parts
Role Overview:
We are looking for a dynamic and results-driven Sales & Marketing Manager to lead and grow business in both Aftermarket and Tier-2 customer segments. The role involves developing strong customer relationships, driving revenue growth, and creating marketing strategies to strengthen brand presence in domestic and international markets.
Key Responsibilities:
Sales (Aftermarket):
- Develop distribution channels for spare parts in 2-wheeler, 3-wheeler, and 4-wheeler segments.
- Manage dealer, distributor, and retailer networks to maximize sales volume.
- Identify and onboard new aftermarket partners in domestic and export markets.
- Conduct competitor analysis and implement pricing strategies.
- Monitor inventory flow and ensure timely supply to aftermarket customers.
Sales (Tier-2):
- Build and manage relationships with Tier-2 automotive/OEM suppliers.
- Develop business opportunities with Tier-2 customers for sheet metal, surface treatment, or engineering components.
- Participate in RFQs, cost negotiations, and long-term supply agreements.
- Ensure compliance with customer quality standards and support NPD (New Product Development) projects.
- Collaborate with engineering, production, and quality teams for smooth project execution.
Marketing & Strategy:
- Develop and implement marketing campaigns for brand awareness in aftermarket.
- Participate in exhibitions, trade fairs, and industry networking events.
- Track market trends and customer needs to propose new product lines.
- Plan sales forecasts, budgets, and monthly MIS reports for management.
- Drive digital marketing presence (catalogues, product listings, online platforms).
Key Skills & Competencies:
- Strong experience in Aftermarket sales (distribution, dealer handling, retail network).
- Proven exposure to Tier-2 / OEM supply chain business development.
- Excellent communication, negotiation, and relationship-building skills.
- Knowledge of automobile spare parts, sheet metal, or engineering components.
- Ability to manage P&L, sales targets, and team performance.
- Familiarity with IATF 16949, ISO, and quality standards (preferred).
Qualification & Experience:
- Graduate / MBA in Marketing / Engineering preferred.
- 12–15 years of experience in Sales & Marketing in the Automobile/Engineering sector.
- Hands-on experience in both Aftermarket and Tier-2 business segments.
Job Types: Full-time, Permanent
Pay: ₹45, ₹80,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
- Leave encashment
- Life insurance
- Provident Fund
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