
Brand Manager
1 week ago
About the Role
This role sits at the intersection of
brand and culture
. You'll lead brand-first campaigns, craft narratives that go beyond product, and shape how modern love is experienced in India. From big-bang TVCs to meme-worthy Instagram moments, you'll be the voice behind the stories people remember.
What You'll Own
- Drive
impactful brand campaigns
end-to-end — from insight to execution. - Conceptualize and execute
social-first ideas
that build community and cultural relevance. - Lead growth levers like
Customer Acquisition, Search Volumes, Share of Voice (SOV), Share of Experience (SOE)
, along with brand love metrics —
Awareness, Consideration, Affinity
. - Influence
Revenue, Retention, and Engagement
through storytelling and precision targeting. - Partner with media agencies to launch campaigns across
Digital, TV, OTT, OOH
, ensuring strong presence across every consumer touchpoint. - Evaluate and optimize campaign performance across markets and segments.
- Build
GTM strategies
for major launches and cultural moments. - Maintain a
consistent brand voice
across all platforms. - Stay ahead of cultural trends — from reels to rituals.
What You Bring
- 4–7 years of experience managing
international markets
at high-impact consumer, D2C, or digital-first companies. - At least one
3+ year long-term stint
— we value stability and depth. - Strong
creative instincts
with the ability to brief, shape, and deliver bold ideas. - Proven track record in
integrated campaigns
(TVC, digital, social, influencer, branded content). - Deep understanding of
Indian consumers, culture, and context
. - Analytical mindset — ability to extract insights and use data to inform sharper storytelling.
- Passion for
storytelling, creativity, and craft
.
You'll Thrive Here If You're:
- A
culture sponge
— tracking memes, movements, and mood shifts. - A
storyteller with commercial acumen
. - Collaborative, agile, and quality-obsessed.
- Passionate about
brands that stand for something meaningful
.
-
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