Brand Manager

1 week ago


Mumbai, Maharashtra, India Value Innovation Labs Full time ₹ 15,00,000 - ₹ 20,00,000 per year

About the Role

This role sits at the intersection of
brand and culture
. You'll lead brand-first campaigns, craft narratives that go beyond product, and shape how modern love is experienced in India. From big-bang TVCs to meme-worthy Instagram moments, you'll be the voice behind the stories people remember.

What You'll Own

  • Drive
    impactful brand campaigns
    end-to-end — from insight to execution.
  • Conceptualize and execute
    social-first ideas
    that build community and cultural relevance.
  • Lead growth levers like
    Customer Acquisition, Search Volumes, Share of Voice (SOV), Share of Experience (SOE)
    , along with brand love metrics —
    Awareness, Consideration, Affinity
    .
  • Influence
    Revenue, Retention, and Engagement
    through storytelling and precision targeting.
  • Partner with media agencies to launch campaigns across
    Digital, TV, OTT, OOH
    , ensuring strong presence across every consumer touchpoint.
  • Evaluate and optimize campaign performance across markets and segments.
  • Build
    GTM strategies
    for major launches and cultural moments.
  • Maintain a
    consistent brand voice
    across all platforms.
  • Stay ahead of cultural trends — from reels to rituals.

What You Bring

  • 4–7 years of experience managing
    international markets
    at high-impact consumer, D2C, or digital-first companies.
  • At least one
    3+ year long-term stint
    — we value stability and depth.
  • Strong
    creative instincts
    with the ability to brief, shape, and deliver bold ideas.
  • Proven track record in
    integrated campaigns
    (TVC, digital, social, influencer, branded content).
  • Deep understanding of
    Indian consumers, culture, and context
    .
  • Analytical mindset — ability to extract insights and use data to inform sharper storytelling.
  • Passion for
    storytelling, creativity, and craft
    .

You'll Thrive Here If You're:

  • A
    culture sponge
    — tracking memes, movements, and mood shifts.
  • A
    storyteller with commercial acumen
    .
  • Collaborative, agile, and quality-obsessed.
  • Passionate about
    brands that stand for something meaningful
    .

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