
Performance Marketer
6 days ago
- Plan, execute, and optimize performance marketing campaigns across multiple digital channels, with a focus on Facebook Ads and Amazon Ads.
- Manage campaign budgets, monitor ROI, and deliver results against performance KPIs (ROAS, conversions, CTR, CAC, etc.).
- Conduct keyword research, audience targeting, and competitor analysis to maximize ad effectiveness.
- Create and test ad creatives, copy, and targeting strategies to improve engagement and conversions.
- Track, analyze, and report campaign performance using analytics tools (Meta Ads Manager, Amazon Advertising Console, Google Analytics, etc.).
- Collaborate with sales, content, and design teams to align ad strategies with business goals.
- Optimize product listings, sponsored ads, and display campaigns on Amazon to increase visibility and sales.
- Stay updated with the latest trends, best practices, and platform updates in performance marketing.
- Suggest data-driven improvements for scaling ad campaigns and reducing cost per acquisition.
- Conduct A/B testing for ads, landing pages, and conversion funnels.
Required Experience & Skills:
- Proven experience in running and managing Facebook Ads (Meta Business Manager) and Amazon Ads (Seller Central/Advertising Console).
- Strong knowledge of campaign optimization, bidding strategies, and audience segmentation.
- Ability to analyze data and generate actionable insights.
- Hands-on experience with remarketing, lookalike audiences, and sponsored product campaigns.
- Proficiency in reporting and analytics tools.
- Good communication and teamwork skills.
Job Type: Full-time
Pay: ₹25, ₹40,000.00 per month
Benefits:
- Cell phone reimbursement
- Health insurance
- Provident Fund
Work Location: In person
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