Performance Marketing

5 days ago

Mumbai, Maharashtra, India Mars International Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Description:

Role : Performance Marketing & Retail Media Manager

Location : Mumbai

Job Responsibilities

1. Strategic Planning & Account Development

  • Define the performance marketing strategy per account: Amazon (Search, DSP, Display), Blinkit & Zepto (visibility & assortment optimization), Swiggy Instamart (occasion-based discovery), Social Commerce (Instagram Shops, WhatsApp commerce).
  • Build annual joint business plans (JBPs) with e-commerce sales teams and align with global/regional priorities.
  • Identify white spaces for growth (new SKUs, seasonal campaigns, category expansion).

2. Performance Marketing & Retail Media Execution

  • Own Amazon Sponsored Ads strategy search, DSP, and display campaigns to achieve target ACoS and ROAS.
  • Plan and deploy Blinkit Brand Ads, Zepto Spotlight, Swiggy Instamart banners for maximum share of voice.
  • Run full-funnel shoppable ad campaigns (Meta Dynamic Ads, Instagram Reels with product tags, influencer-driven clicks-to-cart).
  • Maintain weekly dashboards for CTR, CVR, cost-per-click, cost-per-acquisition, and share of search.
  • Apply a testlearnscale methodology to creative, bids, and budgets for continuous improvement.

3. Social Commerce & Influencer-Led Commerce

  • Lead social commerce initiatives, integrating Instagram Shops and WhatsApp commerce pilots.
  • Partner with influencers to create shoppable content (Reels, lives, pet education content) and track sales attribution via UTM links.
  • Collaborate with performance marketing agencies to optimize audience targeting, remarketing, and conversion campaigns.

4. Content, Merchandising & Consumer Experience

  • Oversee A+ content, PDP SEO, ratings & reviews, and brand storytelling across platforms.
  • Ensure consistent creative excellence across retail media, social media, and campaign assets.
  • Plan platform-specific hero creatives and carousels for major tentpoles (Prime Day, Big Basket Fest, Blinkit/Zepto sales).

5. Data, Analytics & Insights

  • Build integrated media and sales dashboards across e-commerce, q-commerce, and social commerce.
  • Monitor competitive share of search, SOV, and benchmark ROAS against peers.
  • Provide post-campaign analysis and translate insights into future media plans.

6. Capability Building & Org Training

  • Train marketing & sales teams on performance media, retail media, and social commerce fundamentals.
  • Develop internal playbooks & SOPs for Amazon advertising, q-commerce activations, and shoppable content.
  • Embed performance marketing KPIs into cross-functional planning processes.

Key Performance Indicators (KPIs)

  • % Growth in e-commerce & q-commerce GMV vs. LY and plan
  • ROAS, ACoS, CTR, CVR vs. benchmarks
  • Share of search growth across Amazon and key platforms
  • Contribution of social commerce to total sales
  • Ratings & reviews improvement, PDP health score
  • Number of trained internal stakeholders and adoption of playbooks

Qualifications & Skills

  • 610 years of experience in performance marketing, retail media, or e-commerce marketing (FMCG or consumer brands preferred).
  • Expertise in Amazon Ads, DSP, Meta shoppable ads, and q-commerce media tools.
  • Proven track record of driving measurable growth through performance campaigns.
  • Analytical mindset, strong Excel/dashboard fluency, and ROI optimization skills.
  • Excellent cross-functional collaboration and stakeholder management abilities.
  • Experience in team training or capability-building initiatives is a plus.

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