Performance Marketing

15 hours ago

Mumbai, Maharashtra, India Hunarstreet Technologies Full time ₹ 12,00,000 - ₹ 36,00,000 per year
JOB TITLE: Performance Marketing Associate
JOB DESCRIPTION: The performance marketing associate will be responsible for driving customer acquisition and achieving monthly revenue targets for our own website through end-to-end management of digital marketing activities, optimization of performance & costs/CAC etc. on a day to day basis. KEY AREAS
RESPONSIBILITIES
  • Revenue growth - Customer acquisition & digital sales funnel management
  • Develop & execute detailed monthly plans with right mix across digital platforms (Google, FB, Insta, YT etc.) for achieving the sales targets with optimal CAC & ensuring profit targets are met
  • Own performance KPIs including P&L for sales from our own website
  • Campaign Management
  • Plan & implement campaigns and create optimal digital media mix in line with targets
  • Implement brand strategy & integrated communication to build saliency and consideration
  • Daily campaign management across all the digital acquisition and remarketing platforms
  • Continuously monitor & optimize performance to ensure sales growth in line with forecast, conversion funnel efficiency and cost/CAC optimization
  • Implement a test & scale approach to constantly test ad formats, creatives, platforms etc. to get best results
  • Promotions
  • Design & execute effective promotions strategy to push sales numbers as well as uplift visibility, mind metrics Budget & ROI management
  • Optimize continuously to ensure high ROI and minimize CAC
  • Analytics & Reporting
  • Leverage web analytics to derive actionable insights
  • Detailed analysis of sales trends, funnel, conversions & all key metrics and sharing relevant insights & recommendations
  • Monitor performance & optimize/course correct

SKILLS AND COMPETENCIES: Skills
  • Core digital marketing skills & hands-on experience across all key platforms such as Google, Facebook, Instagram, DV360, GDN, Youtube etc.
  • Deep understanding and experience of remarketing platforms (Google, FB, Criteo, Adroll etc.)
  • Strong experience in web analytics tools and techniques (E.g. Google Analytics, Adobe omniture, Shopify analytics, etc.)
  • Proficient in quantitative analysis & insighting
  • Data/numbers oriented
  • Good at advanced excel/other data analysis tools
  • Strong verbal & written communication
  • Competencies
  • Commercial & strategic acumen
  • Results driven & ROI focused
  • Technology oriented with keen interest in latest tech developments in digital marketing
  • People orientation & leadership ability
  • Strong bias to action
  • Agility and ability to take decisions/course correct fast

REPORTING RELATIONSHIP AND KEY INTERFACES/STAKEHOLDERS:
  • Reporting to Head of Performance Marketing
  • Team / IC
  • Individual Contributor
  • Internal Stakeholders
  • Distribution/Supply chain, Growth/Marketing, Finance, Product, technology/IT
  • External Stakeholders
  • Digital marketing agencies, large digital platforms (Google, FB etc.), other digital vendors & ad platforms

DESIRED CANDIDATE PROFILE:
  • Hands on experience with FB Ads Manager and Google ADs.
  • 1-2 years of experience of which majority should be in a D2C ecommerce set up leading the performance marketing function
  • Graduate
  • Experience in handling large monthly budgets (6Cr+ monthly)
  • Good verbal/written communication skills in English

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