Performance Marketing

8 hours ago

Mumbai, Maharashtra, India Hunarstreet Technologies Full time ₹ 6,00,000 - ₹ 18,00,000 per year
JOB TITLE: Performance Marketing Associate
JOB DESCRIPTION: The performance marketing associate will be responsible for driving customer acquisition and achieving monthly revenue targets for our own website through end-to-end management of digital marketing activities, optimization of performance & costs/CAC etc. on a day to day basis. KEY AREAS
RESPONSIBILITIES
  • Revenue growth - Customer acquisition & digital sales funnel management
  • Develop & execute detailed monthly plans with right mix across digital platforms (Google, FB, Insta, YT etc.) for achieving the sales targets with optimal CAC & ensuring profit targets are met
  • Own performance KPIs including P&L for sales from our own website
  • Campaign Management
  • Plan & implement campaigns and create optimal digital media mix in line with targets
  • Implement brand strategy & integrated communication to build saliency and consideration
  • Daily campaign management across all the digital acquisition and remarketing platforms
  • Continuously monitor & optimize performance to ensure sales growth in line with forecast, conversion funnel efficiency and cost/CAC optimization
  • Implement a test & scale approach to constantly test ad formats, creatives, platforms etc. to get best results
  • Promotions
  • Design & execute effective promotions strategy to push sales numbers as well as uplift visibility, mind metrics Budget & ROI management
  • Optimize continuously to ensure high ROI and minimize CAC
  • Analytics & Reporting
  • Leverage web analytics to derive actionable insights
  • Detailed analysis of sales trends, funnel, conversions & all key metrics and sharing relevant insights & recommendations
  • Monitor performance & optimize/course correct

SKILLS AND COMPETENCIES: Skills
  • Core digital marketing skills & hands-on experience across all key platforms such as Google, Facebook, Instagram, DV360, GDN, Youtube etc.
  • Deep understanding and experience of remarketing platforms (Google, FB, Criteo, Adroll etc.)
  • Strong experience in web analytics tools and techniques (E.g. Google Analytics, Adobe omniture, Shopify analytics, etc.)
  • Proficient in quantitative analysis & insighting
  • Data/numbers oriented
  • Good at advanced excel/other data analysis tools
  • Strong verbal & written communication
  • Competencies
  • Commercial & strategic acumen
  • Results driven & ROI focused
  • Technology oriented with keen interest in latest tech developments in digital marketing
  • People orientation & leadership ability
  • Strong bias to action
  • Agility and ability to take decisions/course correct fast

REPORTING RELATIONSHIP AND KEY INTERFACES/STAKEHOLDERS:
  • Reporting to Head of Performance Marketing
  • Team / IC
  • Individual Contributor
  • Internal Stakeholders
  • Distribution/Supply chain, Growth/Marketing, Finance, Product, technology/IT
  • External Stakeholders
  • Digital marketing agencies, large digital platforms (Google, FB etc.), other digital vendors & ad platforms

DESIRED CANDIDATE PROFILE:
  • Hands on experience with FB Ads Manager and Google ADs.
  • 1-2 years of experience of which majority should be in a D2C ecommerce set up leading the performance marketing function
  • Graduate
  • Experience in handling large monthly budgets (6Cr+ monthly)
  • Good verbal/written communication skills in English

  • Performance Marketing Specialist

    1 week ago

    Mumbai, Maharashtra, India Rafiki Marketing Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    Role: Performance Marketing SpecialistAre you someone who thrives on building scalable campaigns, analyzing data, and creatingstrategies that drive real business results?As a Performance Marketing Specialist at Rafiki, you'll lead the charge on crafting andexecuting high-impact campaigns across Google, Meta, and LinkedIn. You'll have the opportunityto shape...

  • Performance Marketing Expert

    11 hours ago

    Mumbai, Maharashtra, India Alchemist Marketing & Talent Solutions Full time ₹ 15,00,000 - ₹ 30,00,000 per year

    About the Role:We are seeking a Performance Marketing Expert to join our digital team and lead the execution, optimization, and reporting of paid media campaigns across Google, Bing, Meta, LinkedIn, Twitter and other performance-driven platforms. The ideal candidate should be hands-on with campaign management, data analysis, predictive analysis and...

  • Graphic Designer Internship

    11 hours ago

    Mumbai, Maharashtra, India Performance Marketing Guru Full time ₹ 2,00,000 - ₹ 6,00,000 per year

    Company DescriptionPerformance Marketing Guru is a leading provider of innovative digital marketing solutions, specializing in delivering results-driven strategies for clients worldwide. Based in India, we leverage our expertise to serve diverse markets, including the USA, UK, Canada, Europe, and the Gulf region. Our team excels in data-driven...

  • Performance Marketing Manager/ Digital Marketing Manager

    2 days ago

    Mumbai, Maharashtra, India MCTA Marketing Courses Training Academy Pvt Ltd Full time ₹ 15,00,000 - ₹ 25,00,000 per year

    Job Title: Virtual Agency Manager (VAM) /Digital Marketing ManagerLocation:VashiCompany:MyVaa – My Virtual Agency AssistAbout the RoleWe are looking for aVirtual Agency Manager (VAM)who will act as astrategic bridge between clients and their digital marketing agencies. The ideal candidate will have a strong background inSEO, Google Ads, Meta Ads, Content...

  • Performance Marketer

    2 weeks ago

    Mumbai, Maharashtra, India Aromatan Brands Private Limited Full time ₹ 5,00,000 - ₹ 15,00,000 per year

    Company DescriptionAromatan Brands Private Limited is a house of fragrance brands, committed to delivering unique and sophisticated olfactory experiences. By blending the artistry of traditional perfumery with innovative product development and marketing strategies, Aromatan focuses on serving a global audience in a digital-first market. Sustainability is...

  • Performance marketer

    7 days ago

    Mumbai, Maharashtra, India NEXUSNEST SOLUTIONS Full time ₹ 8,00,000 - ₹ 12,00,000 per year

    Company DescriptionNEXUSNEST SOLUTIONS is a digital marketing and technology agency dedicated to driving digital transformation with cutting-edge solutions for web development, app development, custom software, digital marketing, graphic design, and photography. Our team of experts crafts visually appealing and highly functional digital products designed to...

  • Performance Marketing

    9 hours ago

    Mumbai, Maharashtra, India Incredible Indriya Full time US$ 40,000 - US$ 80,000 per year

    Company DescriptionIncredible Indriya is a dynamic conglomerate of direct-to-consumer (D2C) perfume and beauty brands, driven by a mission to democratize luxury. With a foundation rooted in creative perfumery manufacturing and financial expertise, the company creates high-quality, affordable products that make elegance and sophistication accessible to...

  • Performance Marketing

    7 hours ago

    Mumbai, Maharashtra, India Chemkart Indai Full time ₹ 6,00,000 - ₹ 18,00,000 per year

    Job Title: Performance Marketing Specialist Location: Mumbai (On-site) Company: Chemkart and Subsidiaries Employment Type: Full-Time Experience Level: 2–5 yearsAbout Chemkart:Chemkart is a B2B powerhouse in the food and nutraceutical raw materials industry, connecting Indian manufacturers with high-quality ingredients sourced from China, Korea, Indonesia,...

  • Performance Marketer

    2 weeks ago

    Mumbai, Maharashtra, India Mesmerize Full time ₹ 9,00,000 - ₹ 12,00,000 per year

    About Mesmerize IndiaMesmerize India is a growing spiritual and designer jewelry brand rooted in purpose, passion, and conscious living. We create jewelry that blends aesthetics with intention, designed to align with modern spiritual journeys. As we scale our digital presence, we're looking for a results-drivenPerformance Marketerto lead and optimize our...

  • Performance Marketing

    5 days ago

    Mumbai, Maharashtra, India Mars International Full time ₹ 12,00,000 - ₹ 36,00,000 per year

    Job Description:Role : Performance Marketing & Retail Media ManagerLocation : MumbaiJob Responsibilities1. Strategic Planning & Account DevelopmentDefine the performance marketing strategy per account: Amazon (Search, DSP, Display), Blinkit & Zepto (visibility & assortment optimization), Swiggy Instamart (occasion-based discovery), Social Commerce (Instagram...