Performance Marketing Expert

8 hours ago

Mumbai, Maharashtra, India Alchemist Marketing & Talent Solutions Full time ₹ 15,00,000 - ₹ 30,00,000 per year

About the Role:

We are seeking a 
Performance Marketing Expert
 to join our digital team and lead the execution, optimization, and reporting of paid media campaigns across Google, Bing, Meta, LinkedIn, Twitter and other performance-driven platforms. The ideal candidate should be hands-on with campaign management, data analysis, predictive analysis and performance optimization while having the strategic mindset to drive measurable growth for multiple clients across diverse industries. (A specific experience in real estate category would have a brownie point)

This role is ideal for someone who thrives in a 
fast-paced agency environment
, understands 
ROI-driven marketing
, is agile and smart, and who can effectively communicate insights to internal teams.

Key Responsibilities1. Campaign Strategy & Planning

  • Develop and execute 
    data-driven performance marketing strategies
     across platforms such as:
  • Google Ads (Search, Display, YouTube, Discovery, PMax)
  • Bing Ads (Search)
  • Meta Ads (Facebook, Instagram)
  • LinkedIn Ads, Twitter Ads, and other relevant platforms.
  • Conduct 
    competitor and audience research
     to identify growth opportunities.

2. Campaign Execution

  • Set up and manage end-to-end campaigns — from 
    ad copy creation
     and 
    keyword selection
     to 
    bidding strategies
     and 
    audience targeting
    .
  • Collaborate with creative teams to ensure high-performing ad creatives.
  • Implement 
    tracking pixels
    , conversion events, and remarketing audiences via 
    Google Tag Manager
     or similar tools.

3. Optimization & Performance Management

  • Continuously 
    monitor, analyze, and optimize
     campaigns for maximum ROI and CPA/CPL efficiency.
  • Conduct 
    A/B testing
     for ad copies, creatives, audiences, and landing pages.
  • Optimize 
    budget allocation
     across campaigns and platforms to achieve client KPIs.

4. Reporting & Insights

  • Prepare 
    weekly, monthly, and quarterly performance reports
     with insights, learnings, and recommendations.
  • Analyze campaign data to identify trends and opportunities for improvement.
  • Present insights and performance reviews during client meetings.

5. Collaboration & Process

  • Coordinate with the 
    SEO, Creative, and Strategy teams
     for integrated campaign execution.
  • Keep up to date with 
    latest ad platform updates, industry trends, and algorithm changes.
  • Support the 
    new business team
     by contributing to performance strategy for pitches and proposals.

Key Skills & Competencies
Technical Skills

  • Proficiency in:
  • Google Ads
    , 
    Meta Business Manager
    , 
    LinkedIn Campaign Manager
    , and other ad platforms.
  • Google Analytics 4 (GA4)
     and 
    Google Tag Manager (GTM)
    .
  • Google Data Studio / Looker Studio
     for reporting.
  • Microsoft excel and Powerpoint
  • Strong understanding of 
    conversion tracking, attribution models, and funnel optimization
    .
  • Knowledge of 
    automation rules
    , 
    bid strategies
    , and 
    audience segmentation
    .

Analytical & Strategic Skills

  • Strong command of 
    data interpretation
    , 
    ROI analysis
    , and 
    budget optimization
    .
  • Ability to translate data into 
    clear, actionable insights
    .
  • Strategic mindset with an eye for identifying 
    growth opportunities
    .

Soft Skills

  • Excellent communication and presentation skills.
  • Strong project management and multitasking ability.
  • Collaborative team player with problem-solving orientation.
  • Adaptable and curious about new tools and marketing trends.

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