Manager/SM Business Growth

3 days ago

Gurgaon, Haryana, India Urban Company (UC) Full time ₹ 9,00,000 - ₹ 12,00,000 per year

About the Team

The Marketing/Growth function is responsible for delivering the annual operating plan by identifying the drivers of growth for each individual business within UC. The key drivers of growth are:

  • More Users
  • More Usage
  • More Value

We work with multiple internal and external stakeholders to deliver the business mandate through unlocking consumer intelligence, deploying zero-dollar hacks, building the right offering and pricing strategy, deploying small and large media campaigns and multiple other levers.

About the Role: The Managers at UC own and deliver the growth and business outcomes of a business unit at UC (Supercategory). They engage with multi-functional teams and agency partners to develop and execute strategies for the businesss success. They lead a mix of Marketing projects enabling them to show the breadth and depth of their leadership. They need to derive consumer insights, which would unlock the next level of business growth. We are looking for colleagues who aren't afraid to take smart risks and innovate.

What youll do:

I. Solving Design Problems:

A. Product/Offering - Building the right service offering closely with the business team. Eg: 1) Should we launch a new female waxing variant in South India? 2) Should we launch video consulting for Appliance Repairs? 3) Do we need an extended warranty with repairs? 4) Which is the next innovation we can pilot in facials etc.

B. Price - Working with the business team to define the optimum pricing constructs to maximize Revenues. Eg: What is the marginal cost of servicing the second AC and what should be the right price we should charge the consumer, what is our price against our competitors etc.

C. Packaging - Does our App (storefront) have the right information/demonstration to solve all the underlying consumer queries? Is our flow watertight? Are the images apt? Eg: In a Salon Luxury variant, how do we communicate luxury through the right images and nomenclature?

II. Solving Deployment Problems

A. Proposition: Why would someone consider you over other alternatives? What is the payoff for the consumer, what is the insight around it and how do we structure our nudge in a way that lands it. Eg: UCs new low-pain roll on waxing, Get 2X faster cooling with UCs AC servicing

B. Place: Ensuring the demand-supply match across key markets. Do we have the right depth of supply where there is demand and are we building enough reach within our TG where we have excess supply

C. Promotions: Deploying the marketing budget towards a mix of the right channels and insights based on the proposition. The channels may include a mix of online and offline channels, including strategic partnerships

What well need:

  • 2+ years of relevant experience with high scale start ups or FMCGs Bachelor's/MBA degree or equivalent in Marketing Ability to move fast and break things Strong analytical skills

At Urban Company, we are committed to providing equal and fair opportunities in employment and creating an inclusive work environment. We endeavor to maintain a work environment free from harassment based on age, colour, physical ability, marital status, parental status, ethnic origin, religion, sexual orientation, or gender identity.

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