Head of Growth

1 week ago


Gurgaon, Haryana, India BLABLIBLU Full time ₹ 50,00,000 - ₹ 10,00,00,000 per year

Key Responsibilities:

1. Growth Strategy & Leadership

  • Own the brand's overall growth roadmap across performance, retention, and new customer acquisition.
  • Build, lead, and mentor the performance, retention, and analytics teams.
  • Identify and unlock new growth channels (influencers, affiliates, marketplaces, offline experiments).

2. Performance Marketing

  • Manage and optimize monthly paid marketing budgets (₹50L–₹1Cr+) across Meta, Google, and emerging channels.
  • Drive high ROI campaigns with a strong focus on CAC, ROAS, and LTV.
  • Collaborate closely with the creative team to develop scroll-stopping ad content and conversion-optimized landing pages.

3. Retention & CRM

  • Drive repeat purchase and engagement through email, SMS, WhatsApp, and loyalty programs.
  • Improve customer lifetime value through segmentation and personalized marketing strategies.

4. Data & Analytics

  • Use analytics tools (Google Analytics, Mixpanel, AppsFlyer, etc.) to track and interpret funnel data.
  • Implement growth experiments (A/B testing, pricing, offers, creative testing).
  • Build dashboards for real-time growth tracking and insights.

5. Collaboration

  • Work closely with Product, Brand, and Operations teams to ensure growth strategies align with business goals.
  • Liaise with agencies and tech partners for performance, automation, and creative scale.

What We're Looking For:

  • 6–10 years of proven growth experience in D2C / E-commerce startups.
  • Strong command over paid media, analytics, and retention marketing.
  • Hands-on with Meta Ads Manager, Google Ads, Klaviyo / WebEngage, Shopify Analytics, etc.
  • Deep understanding of D2C growth metrics (CAC, ROAS, AOV, LTV, Retention).
  • Analytical thinker with a creative edge and an experimental mindset.
  • Strong leadership and communication skills — able to work cross-functionally and lead with clarity.

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