Digital Marketing Manager

2 days ago

Bengaluru, Karnataka, India Team Pumpkin Full time ₹ 12,00,000 - ₹ 24,00,000 per year

Experience:
7 - 9 years

Location:
Gachibowli

Job Summary:

We are looking for a
Performance Marketing Lead
who is an expert in
Google Ads, Meta (Facebook & Instagram), and other digital advertising platforms.
The ideal candidate will have a
strong analytical mindset, a data-driven approach, and a heavy focus on ROI optimization.
This role requires continuous tracking, improvement of key performance metrics, and innovative strategies to scale campaigns efficiently.

Key Responsibilities:

1. Digital Advertising & Campaign Management:

  • Develop, execute, and optimize performance marketing campaigns across
    Google Ads, Meta, and other paid media platforms.
  • Continuously test and refine ad creatives, audience targeting, and bidding strategies.
  • Manage campaign budgets with a focus on
    maximizing ROI and reducing cost per acquisition (CPA).

2. Performance Analysis & Optimization:

  • Track, analyze, and report on key marketing KPIs such as
    CTR, CPC, ROAS, conversion rates, and customer acquisition costs.
  • Utilize A/B testing, attribution modeling, and funnel analysis to improve campaign performance.
  • Identify new opportunities for growth and implement best practices to enhance campaign efficiency.

3. Audience Targeting & Segmentation:

  • Develop data-driven audience segmentation strategies for better targeting and personalization.
  • Leverage first-party and third-party data to improve audience reach and engagement.
  • Stay updated with the latest trends in audience behavior, ad algorithms, and platform updates.

4. Continuous Improvement & Strategy Development:

  • Implement
    automation, AI-driven optimization
    , and other cutting-edge strategies to enhance efficiency.
  • Work closely with the creative team to ensure ad creatives and messaging align with campaign objectives.
  • Explore new advertising platforms and opportunities beyond Google and Meta, such as
    LinkedIn, TikTok, and programmatic advertising.

5. Cross-functional Collaboration & Leadership:

  • Work with internal teams, including content, product, and analytics, to align marketing efforts with business goals.
  • Manage relationships with external agencies, vendors, and partners when needed.
  • Keep up-to-date with
    industry trends, competitor strategies, and emerging technologies
    in performance marketing.

Key Qualifications & Skills:


7-9 years of hands-on experience
in performance marketing, preferably in
e-commerce, fintech, SaaS, or consumer tech industries.

Expertise in
Google Ads (Search, Display, YouTube), Meta Ads (Facebook & Instagram), and retargeting strategies.

Strong understanding of
performance analytics, conversion tracking, attribution models, and marketing automation.

Proficiency in tools like
Google Analytics, Google Tag Manager, Facebook Business Manager, Google Data Studio, and third-party ad management platforms.

Experience in
budget management, bid strategies, and optimizing campaigns for revenue growth.

Excellent problem-solving skills with a
data-driven, ROI-focused approach.

Preferred Qualifications:

  • MBA/PGDM
    in Marketing, Digital Marketing, or a related field.
  • Experience in managing
    high-budget ad spends and large-scale campaigns.
  • Familiarity with
    SEO, CRM marketing, and omnichannel strategies
    is a plus.

Note
: The selected candidate will be required to work on-site at the client's location, 6 days a week.

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