Head of Marketing Department

Company Description

Since 2014, 2Hats Logic Solutions has empowered businesses in the digital marketplace with comprehensive eCommerce and retail tech solutions. Specializing in custom eCommerce development, ERP setup and integration, robust cloud solutions, AI-driven process automation, and data-driven digital marketing strategies, we deliver personalized solutions that drive sales and enhance operations. With extensive experience working with clients from the USA and Europe, we bring a global perspective to our projects, implementing best practices tailored to unique needs. Our goal is to use cutting-edge technology to create user-friendly, high-performance online stores that reflect your brand identity.

Job Role : Head Of Marketing

Experience Required : 7-13 years

Job Location : Infopark Phase 2, Kochi, Kerala (On-site)

We are seeking an experienced, strategic, and results-oriented
Head of Marketing
to lead our marketing department. This role demands a knowledgeable and dynamic leader who can develop and execute effective marketing strategies, drive customer acquisition, and build a high-performing team. The ideal candidate will have a proven track record in
performance marketing
and a strong grasp of the full marketing mix. Crucially, your background must include strong experience in the unique dynamics of an
IT Service based company
, because that's the world we operate in.

Responsibilities

• Develop and execute comprehensive marketing strategies aligned with the company's business objectives and growth targets.
• Lead
  Performance Marketing initiatives
  (must-have) across various channels (e.g., paid search, social media, programmatic advertising, SEO) to maximize ROI and drive lead generation and conversions.
• Devise and implement SEO and AEO strategies
  to improve organic search performance and enhance website visibility.
• Analyze campaign performance, prepare reports, and adjust strategies based on insights.
• Manage the marketing budget, ensuring resources are allocated effectively to achieve strategic goals.
• Build, mentor, and manage a high-performing marketing team, fostering a culture of collaboration and continuous improvement.
• Set clear performance metrics and professional development goals for team members.
• Serve as the knowledgeable person for the organization on all marketing best practices, emerging technologies, and industry shifts.
• Utilize strong communication skills to articulate marketing vision, strategies, and results to executive leadership and cross-functional teams.
• Collaborate closely with Sales and other departments to ensure alignment of marketing activities with overall business goals.

Qualifications & Experience

• 7+ years of progressive experience in marketing, with a significant portion in a leadership or senior managerial role.
• Proven expertise and a successful track record in
  Performance Marketing
  (mandatory).
• Solid experience with email marketing platforms, segmentation, and automation.
• Strong strategic thinking and execution skills in developing, implementing, and measuring effective marketing programs.
• Demonstrated ability to build and manage a successful team.
• Added Advantage:
  Previous experience working for a service-based company.
• Exceptional written and verbal communication skills.
• Strong knowledge of
  SEO and AEO strategies
  .

Why Join Us:

• Lead a high-impact marketing function that directly drives business growth.
• Shape and execute innovative strategies across performance, digital, and SEO marketing.
• Build, mentor, and inspire a high-performing team.
• Work in a collaborative environment where your ideas and results are recognized.
• Be a key part of the company's growth story and make a real difference.