Head of Marketing

4 days ago

Cochin, Kerala, India 2Hats logic Solutions Pvt Full time ₹ 12,00,000 - ₹ 36,00,000 per year

Job Role : Head Of Marketing

Experience Required : 7+ years

Job Location : Infopark Phase 2, Kochi, Kerala (On-site)

We are seeking an experienced, strategic, and results-oriented Head of Marketing to lead our marketing department. This role demands a knowledgeable and dynamic leader who can develop and execute effective marketing strategies, drive customer acquisition, and build a high-performing team. The ideal candidate will have a proven track record in performance marketing and a strong grasp of the full marketing mix. Experience within a service-based company is a significant advantage.

Responsibilities

  • Develop and execute comprehensive marketing strategies aligned with the company's business objectives and growth targets.
  • Lead Performance Marketing initiatives (must-have) across various channels (e.g., paid search, social media, programmatic advertising, SEO) to maximize ROI and drive lead generation and conversions.
  • Devise and implement SEO and AEO strategies to improve organic search performance and enhance website visibility.
  • Analyze campaign performance, prepare reports, and adjust strategies based on insights.
  • Manage the marketing budget, ensuring resources are allocated effectively to achieve strategic goals.
  • Build, mentor, and manage a high-performing marketing team, fostering a culture of collaboration and continuous improvement.
  • Set clear performance metrics and professional development goals for team members.
  • Serve as the knowledgeable person for the organization on all marketing best practices, emerging technologies, and industry shifts.
  • Utilize strong communication skills to articulate marketing vision, strategies, and results to executive leadership and cross-functional teams.
  • Collaborate closely with Sales and other departments to ensure alignment of marketing activities with overall business goals.

Qualifications & Experience

  • 7+ years of progressive experience in marketing, with a significant portion in a leadership or senior managerial role.
  • Proven expertise and a successful track record in Performance Marketing (mandatory).
  • Solid experience with email marketing platforms, segmentation, and automation.
  • Strong strategic thinking and execution skills in developing, implementing, and measuring effective marketing programs.
  • Demonstrated ability to build and manage a successful team.
  • Added Advantage: Previous experience working for a service-based company.
  • Exceptional written and verbal communication skills.
  • Strong knowledge of SEO and AEO strategies.

Why Join Us:

  • Lead a high-impact marketing function that directly drives business growth.
  • Shape and execute innovative strategies across performance, digital, and SEO marketing.
  • Build, mentor, and inspire a high-performing team.
  • Work in a collaborative environment where your ideas and results are recognized.
  • Be a key part of the company's growth story and make a real difference.

Job Type: Full-time

Pay: ₹100, ₹200,000.00 per month

Benefits:

  • Health insurance
  • Provident Fund

Work Location: In person

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